In addition to LinkedIn Personal Profiles, ZoomSphere Scheduler also supports LinkedIn Company Pages, allowing you to manage your brand communication and content planning in one place. This article covers everything you need to know about working with LinkedIn Pages in the Scheduler app.
Supported Post Types
For LinkedIn Pages, you can create all these post types via ZoomSphere:
Image posts
Link posts
Text-only posts
Video posts
If you're not sure how to connect your LinkedIn Page, follow our easy guide. 💡
Mentioning on LinkedIn Pages
Mentioning other accounts in your posts is a great way to increase engagement and visibility. Here's how it works in ZoomSphere:
Mentioning Company Pages: Fully supported - just type @ and enter the exact name of the page and select it from the dropdown menu.
Mentioning Personal Profiles: Supported only if the person follows the page. To mention a Personal Profile, type @ and copy the username from the URL.
Audience Targeting
LinkedIn allows organic audience targeting for company page posts.
You can target followers based on:
Location
Country
Job position
Language
…and more.
Minimum requirement: You must target at least 300 followers - the post will only be visible to that selected group of people in their feed. 💡
Post Performance
After your posts are published, you can track how they are performing directly in the ZoomSphere Scheduler App.
Available Metrics
Text/Link Posts, Image Posts, Documents, Polls:
Reach
Interactions
- Comments
- Likes
- Shares
Video Posts
Views
Reach
Interactions
- Comments
- Likes
- SharesTotal Watch Time
Video Views
Unique Video Viewers
You can view these stats directly in the Post Detail in the Scheduler.
LinkedIn Post Types Specifications
Image / Text / Link
Image/Text/Link Post |
|
Resolution | Recommended image size 1200 x 628 px |
Size | Max. 10 MB |
Aspect Ratio | 1:1, 4:5, 1.9:1 |
Video/GIF
|
|
Resolution | 4096 x 2304 px (recommended) |
Size | Max. size 500 MB |
Aspect Ratio | 1:2.4 - 2.4:1 |
Length | Max. 10 minutes |
Document
Document |
|
File format | PDF, PPT, PPTX, DOC, DOCX |
Aspect ratios | 1:1, 4:5 |
Recommended dimensions | 1080 x 1080 px, 1080 x 1350px |
Maximum number of pages | 300 |
Maximum file size | 30 MB |
When creating a Document Post, make sure you fill out the Document Title - otherwise you won't be able to save it to your Scheduler. 💡
