LinkedIn document posts are a powerful way to share value-packed content — from guides and reports to slide decks — that keeps your audience swiping and engaged. And now, you can create them directly in ZoomSphere!
Whether you're sharing a social media strategy, a portfolio, or a case study, document posts offer a swipeable, visual format that drives reach and saves your audience’s thumbs from endless scrolling.
In this article, we’ll walk you through how to create, customize, and schedule LinkedIn document posts in ZoomSphere — step by step.
Let’s dive in and turn that PDF into engagement gold! 🪄
How to create a LinkedIn document post:
Create a new post and select any LinkedIn channel – a company page or personal profile.
Choose post type: Document
Add post caption - what's the post about (you can use the AI Copywriter to help you out)
Upload your document file from your computer, ZoomSphere Files, or Dropbox.
Add the Document Title (without the title, the post is incomplete and impossible to save)
Schedule your posts, assign a status, and hit Save.
Done. ✔️
Supported formats and ratio:
File format: PDF, PPT, PPTX, DOC, DOCX
Aspect ratios:
1:1 (square)
4:5 (vertical) — often performs better in feed visibility
Recommended dimensions:
1080 × 1080 px for square
1080 × 1350 px for vertical
Maximum number of pages: 300
Maximum file size: 100 MB
📌 Pro tip: Square or vertical formats tend to grab more attention in the LinkedIn feed and drive higher engagement.
🧠 Fun Facts About LinkedIn (Carousels)
Carousels are NOT just for Instagram
LinkedIn Carousels, technically called Document posts, are one of the most engaging content formats on the platform.Higher Engagement Rates
According to several studies, carousel-style posts consistently generate more clicks, shares, and comments than single-image or text-only posts.Perfect for Storytelling
LinkedIn carousels allow you to build a narrative slide by slide, which naturally keeps users swiping and interacting longer with your content.B2B Audiences Love Them
Brands and professionals use them for case studies, insights, how-tos, and industry tips, and audiences respond really well.LinkedIn’s Algorithm Favors Time-on-Post
Carousels increase dwell time (how long someone views your post), which is a key factor in LinkedIn’s feed algorithm. More time = more reach.
💡 Tips for Using LinkedIn Carousels Effectively
Start Strong
Your first slide is your hook, so treat it like a headline. Use bold fonts, a powerful statement, or a question to grab attention.Keep It Visually Clean
Stick to minimal text per slide. Use visuals, icons, and short sentences to keep it digestible.Use a Clear Structure
Number your slides or guide the reader through a flow (e.g., Step 1 → Step 2 → Step 3).End with a CTA
Encourage engagement with a final slide: “What do you think?” “Save this for later!” or “Let’s connect.”Repurpose Blog Content or Presentations
Turn long-form content into bite-sized carousels. It’s a great way to recycle valuable content in a more engaging format.
