Whether you're managing a company page or building a personal brand, these expert tips will help you stand out, grow your reach, and drive meaningful engagement.
From timing and targeting to content formats and engagement hacks — here’s your complete guide to publishing smart on LinkedIn.
1. Use 3–5 Relevant Hashtags 🔍
Hashtags are one of the easiest ways to increase the visibility of your posts. They help categorize your content and make it discoverable beyond your current followers.
Best practices:
Use a mix of broad hashtags (e.g.
#marketing) and niche ones (e.g.#B2BContentStrategy)Stick to 3–5 hashtags — too many can dilute your reach
Place hashtags at the end of your post to keep it clean and readable
2. Tag Relevant Company Pages 🏷️
Tagging company pages can increase your reach, especially if the tagged page engages or shares your content.
How to tag effectively:
Type
@followed by the full and correct name of the company pageDouble-check you’re tagging the right page (some brands have multiple)
Only tag when relevant — avoid over-tagging for the sake of visibility
3. Use Carousels (Document Posts) to Tell Stories 📚
Carousels — also known as document posts — consistently perform well on LinkedIn. They encourage users to swipe through multiple slides, increasing engagement time.
Pro tips:
Use them for how-to guides, tips, checklists, or data stories
Keep each slide visually clean and text-light
Start strong — your first slide should grab attention and make users want to swipe
4. Keep Videos Short & Add Captions 🎥
Video content grabs attention quickly, especially in busy LinkedIn feeds.
To get the most from your video posts:
Keep videos between 15 to 60 seconds for optimal engagement
Always include captions — many users scroll with sound off
Upload directly to LinkedIn (not as a YouTube or Vimeo link) to benefit from better reach
5. Post at the Right Time ⏰
Timing can make a real difference in how your post performs.
Best times to post:
Tuesday to Thursday, between 8–11 AM (your audience may vary)
Avoid weekends and late evenings when engagement is typically lower
💡 Use ZoomSphere’s Analytics app to track your own best-performing time slots and tailor your schedule accordingly.
6. Use Audience Targeting (Company Pages Only) 🎯
If you're publishing from a LinkedIn Company Page, take advantage of LinkedIn’s organic audience targeting feature.
You can target followers by:
Location or country
Job title or industry
Language preferences
And more
📌 Minimum audience: Your targeted group must include at least 300 followers for targeting to be activated.
🎯 Great for personalized messaging across different regions or roles.
7. Stay Consistent with Posting 📆
Success on LinkedIn is all about showing up regularly. Sporadic posting makes it hard to build momentum.
How to stay consistent:
Aim for 1–3 posts per week
Use ZoomSphere’s Scheduler and Workflow Manager to plan ahead
Mix your content: share thought leadership, behind-the-scenes updates, employee stories, and industry news
Consistency builds trust and visibility over time.
8. Encourage Engagement 💬
LinkedIn values authentic engagement — and so do your followers.
Boost interaction by:
Ending posts with a question or conversation starter
Replying to comments to show you’re active and listening
Mentioning relevant people or teams (using @) to invite dialogue and shares
The more people engage, the more your post will be shown — it’s a win-win!
Ready to level up your LinkedIn game? Use these tips in your next publishing plan and watch your content go further. 💡
And don’t forget — ZoomSphere has the tools you need to plan, target, publish, and analyze every post.