Scheduler: Facebook Audience Targeting

Learn to target your Facebook Audience with ZoomSphere

Tereza avatar
Written by Tereza
Updated over a week ago

Using organic Targeting in Facebook posts is a great way to control post visibility. It allows you to choose who can see your post on their Newsfeed and Page's Timeline, based on the user's location and language. 🎯
This way, you can organically target the perfect audience for your post!

Location: Czech Republic and Slovakia
Language: Czech, Slovak

πŸ‘‰ The post will only be visible to users on their Newsfeed and Page's Timeline, located in the Czech Republic and Slovakia, having Facebook in the Czech or Slovak language. Users from Prague or with a different language will not see the post. πŸ’‘


Start creating a Facebook post. Find the Targeting button in the caption field, next to the Hashtags and Templates, emojis, and the Location. πŸ‘‡

Add location and language. You can add as many locations and languages as needed.

Once you have Saved your Targeting, the "custom icon" βš™οΈ will appear in the post preview. After saving the post, the Targeting icon 🎯 will be visible on the post miniature in your Scheduler calendar.

When published, the custom icon will be available in the post. Hold the mouse cursor at the Custom icon above the post, and you will see that it is Visible to: Custom πŸ˜‰

Tips & Tricks

Since Facebook API does not allow publishing multiple-language posts for third-party tools such ZoomSphere, thanks to this Targeting, you can still create multiple language posts – each can be targeted to a different location and language.

πŸ‘‰ As a result, even though you have published five "same looking alike" posts in a different language, the page visitors will not see all five of them but only one in the Newsfeed and Page Timeline. And If the user matches no location or language, the post will not be visible to the user at all. πŸ˜‰

Any questions regarding the Targeting? Let us know via the ZoomSphere chat. ✍️

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