Explore how TikTok works within the Scheduler app - from supported post types and publishing options to key platform limitations and features. This guide will help you better understand the TikTok publishing workflow and make content planning and scheduling easier and more efficient.
Supported Post Types
For TikTok Profiles, you can create the following post types via ZoomSphere:
Image Post
TikTok Post Types Specifications
Make sure your uploaded video/image meets the supported format and size requirements for auto-publishing. If not, the post will need to be published manually using the ZoomSphere Mobile App instead.
💡Manual publishing is also recommended for TikTok posts when you want to add trending sounds, effects, filters, stickers, or other native TikTok features.
These elements are not supported through third-party publishing due to TikTok API limitations and must be added directly in the TikTok app.
Short Video
Format | MP4, WebM, or MOV |
Size | Max. 1 GB |
Duration | 3 seconds to 10 minutes |
Resolution | Minimum width: 360 px Minimum height: 360 px |
Frame Rate | 23-60 FPS |
Carousel/Image Post
Format | JPEG or WebP |
Maximum image file size | 20 MB |
Number of images | 1 to 35 |
Resolution | Minimum width: 360 px Minimum height: 360 px |
Mentions on TikTok Profiles
To mention another TikTok account, use "@" followed by the account's username and make sure to pay attention to uppercase and lowercase letters.
Once you click away from the caption, TikTok mentions will turn blue even before
publishing and they will hyperlink. To verify that the username was entered correctly, simply click on the mention directly in the caption.
After publishing, you can double-check the post directly on the platform. If the mention turns blue, it means the TikTok account was successfully hyperlinked and the mention works correctly.
Video Covers
After uploading your video, you can either upload a custom cover for your TikTok post or select a thumbnail directly from the video.
Disclosing Post Content
The Disclose Post Content section helps comply with TikTok’s transparency rules for promotional content.
Your brand → use when promoting your own brand, products, or services.
Branded content → use for paid partnerships or sponsored collaborations with another brand.
Using the correct option helps ensure your content complies with TikTok guidelines.
Post Performance
After your posts are published, you can track how they are performing directly in the Post Detail in the Scheduler.
Available Metrics
Video Views
Likes
Comments
Shares
Reach
Video Duration
Full Video Watched Rate
Total Time Watched
Average Time Watched
Traffic Sources
- For You- Follow
- Hashtag
- Sound
- Personal Profile
- Search
Audience Countries
Learn more about tracking metrics and what they mean 👉 here!