Enhance your posts by tagging Instagram accounts directly in your photos or videos, making your content more engaging and connected. The "user tagging" feature is now available in the Scheduler App!
What is an Instagram User Tag?
An Instagram user tag in a post links a user’s profile to a specific photo or video. When you tag someone, their username appears on the post, they get notified, and the post may appear (based on their privacy settings) in their "Photos of You" section. User tagging helps identify who’s in the content and encourages engagement.
Mention vs. Tagged
Tagged
Place a user’s profile directly on a photo or video. The user is notified, and the post may appear (based on their privacy settings) on their profile under “Tagged Photos.”
Mention
Use “@username” in a post description to alert someone and link to their profile. They will receive a clickable notification.
Mentions are for conversations, while user tags are for associating people with specific content. You can learn more about Mentions here. 💡
How to Tag Users in a Post
Upload a file to the post.
Click the "Tag users" button below.
Tap the area of the photo where you want to add a tag and enter the username.
Confirm the Instagram user by pressing the "Add tag" button.
Ensure you enter the correct username. I recommend copying the name directly from Instagram to avoid any typos. Tagging Private accounts is not supported due to Instagram limitations.💡
Once you have all the users tagged, hit the "Save" button.
Preview
To double-check your tagged users, hover over the tag icon in the bottom left corner of your post to see the tagged accounts.
Post types:
Here are the posts you can use User tagging at:
Image, image carousel and Reels
Activity Log & Post History
Each time you add or remove a user tag in a post, the action is recorded in the post’s Activity Log and History.
Mobile App
Thanks to the Mobile app support, users can be tagged even while on the go. 👏
Ensure your app is updated to version 1.2.232 to unlock this feature.
Why is user tagging users in your posts a good idea?
Tagging users on Instagram is a smart move for a few reasons:
Boosts Your Reach: When you tag people, your post shows up in their tagged photos, getting your content in front of more eyes.
Builds Connections: Tagging is a way to give a shoutout to friends, collaborators, or brands. It’s like saying, "Hey, you’re part of this moment."
Increases Engagement: People love seeing themselves tagged. It’s almost a guarantee they’ll like, comment, or share, which means more engagement for you.
Shows Credibility: Tagging relevant accounts, especially well-known ones, adds a layer of legit-ness to your post.
Cross-Promo Magic: If you’re teaming up with someone, tagging them is a no-brainer. It’s free promotion for both of you.
Recognition: It’s a simple way to show appreciation and give credit where it’s due, which people always appreciate.
In short, user tagging on Instagram isn’t just about mentions—it’s about making the most of your posts.
User Tagging in Action
Are you not sure when to use user tagging in your posts? Here are some examples you can get inspired from:
Product Features: Tag brands in your post to highlight products you're using or endorsing.
Event Shoutouts: Tag event attendees or organizers to give them a direct mention.
Behind-the-Scenes: Showcase your team members or contributors by tagging them in BTS content.
Give Credit: Tag photographers, stylists, or creatives who helped bring your vision to life.
Contests & Giveaways: Tag the winners or participants to acknowledge their involvement and boost engagement.
Limitations
Private accounts cannot be tagged in posts due to official Instagram API limitations, which apply to all third-party tools.
Additionally, it’s not possible to tag users who have disabled tagging in their profile settings.
You can tag up to 20 users in one post.
It is not possible to tag users in a Story or video carousel.
User tagging is not available for Manual Publishing. However, you can still do in the final publishing steps on the Instagram native app.
FAQ
What is user tagging on Instagram?
User tagging on Instagram allows you to mention other users in your posts by tagging their usernames, creating a link to their profile, and notifying them of the tag.
How do I tag users on Instagram through ZoomSphere?
In ZoomSphere, you can tag users directly when creating or editing a post. Use the "Tag users" option and enter the usernames. They’ll be notified once the post is live on Instagram.
Can I tag multiple users in a single post?
Yes, you can tag multiple users (up to 20) in one post. Each tagged user will receive a notification and a link to the post on Instagram.
Will the tagged users be notified immediately after I create the post in ZoomSphere?
No, tagged users will only be notified after the post is published on Instagram, not when it's created in ZoomSphere.
Can I edit or remove tags after publishing a post?
Yes, you can edit or remove user tags directly on Instagram after the post is published. ZoomSphere currently doesn’t support tag editing after publishing.
What happens if I delete a post with user tags on Instagram?
Deleting the post from Instagram will remove it from the tagged users' notifications and profiles.
Are there any limitations on the number of users I can tag in a post through ZoomSphere?
The same Instagram limitations apply when tagging users via ZoomSphere. You can tag up to 20 users per post.
Can I tag users in Instagram Stories through ZoomSphere?
No, tagging users in Instagram Stories through ZoomSphere is not currently possible. Tagging can only be done in regular Instagram posts.
How can I verify if a user has been successfully tagged?
After publishing, check the post on Instagram via the "Open post ORL." You’ll see tagged users’ names under the post, and they’ll also receive notifications.
Can I track engagement from tagged users within ZoomSphere?
ZoomSphere provides analytics for overall post engagement, including interactions from tagged users, but it doesn’t offer specific tracking solely for tagged users.