Instagram has three types of profiles: business, creator, and personal. Due to Instagram’s API limitations, you can only work with business and creator accounts in ZoomSphere. Personal accounts are not supported and cannot be connected to your ZoomSphere account.
Business Accounts
Instagram’s API grants business profiles more capabilities than other types of profiles. Because of this, Instagram business accounts have access to more features in ZoomSphere.
Creator Accounts
Instagram creator accounts are created so influencers can manage their accounts directly on Instagram. In ZoomSphere, they pretty much have all the same features as business accounts, except for auto-publishing Instagram Stories. So, if you want to post Stories to your creator account, you'll have to do it manually using the ZoomSphere mobile app.
| Business | Creator |
Auto Publish single-image/video posts, Carousel (multi-image) posts, Reels | ✔️ | ✔️ |
Auto Publish Stories | ✔️ | ❌ |
Access Instagram analytics | ✔️ | ✔️ |
Mention other Instagram accounts and add the location | ✔️ | ✔️ |
Manage Instagram comments in the Community Management App | ✔️ | ✔️ |
Add Instagram Accounts to Benchmarking and Analytics App as the external source | ✔️ | ✔️ |
Do you have an Instagram creator account and want to switch it to business?
Open your Instagram account, access the menu (top right corner), and click "Business tools and controls" → "Switch account type" → "Switch to business account." Done!
