You can connect your Instagram account to ZoomSphere in two ways:
Via Facebook – through the Facebook Page your Instagram account is linked to.
Via Instagram – directly with your Instagram login credentials, no Facebook Page needed.
Publishing works the same both ways. The difference is in the data Instagram shares with ZoomSphere, mainly analytics and Stories tracking.
💡 Before you start:
Only the Administrator Account can connect channels.
Your Instagram must be switched to a professional account (Business or Creator). Instagram does not allow personal accounts to be connected to third-party tools. Learn how to switch your account 👉🏻 here.
Which connection method should you choose?
Connect via Facebook (recommended)
Best for agencies and accounts running ads.
✅ Metrics include boosted posts and ads. On top of organic metrics, you'll see Interactions (all post types except Stories) and Views (Reels only), which also count results from paid promotion.
✅ Reposts metric is available.
✅ Tracks every Story, no matter where it was posted.
⚠️ Needs a Facebook Page linked to your Instagram. Learn how to link them 👉🏻 here.
Connect via Instagram
Best for accounts without ads or a Facebook Page.
✅ Log in with Instagram, no Facebook Page needed.
✅ Organic metrics such as Organic Views, Organic Reach, and Organic Interactions.
❌ Metrics exclude boosted posts and ads. Interactions and Views including paid promotion aren't available.
❌ Reposts metric isn't available.
❌ Stories posted outside ZoomSphere may be missed (e.g. Stories published directly in the Instagram app).
💡 Is your Instagram already linked to a Facebook Page? Choose Connect via Facebook.
For the full list of Instagram metrics, see 👉🏻 Scheduler: Post-performance.
Connect via Facebook
Go to Settings → Social Media Channels and click Add Channel > Instagram.
Select Connect via Facebook.
You'll be redirected to Facebook. Log in to the profile that manages the linked Facebook Page (or authorize if you're already logged in) and confirm the requested permissions for ZoomSphere.
Select the Instagram accounts you want to connect and click Continue.
That's it. Your Instagram account now appears among your connected channels with the label Connected via Facebook. 🎉
Requirements checklist
Your Instagram account isn't on the list? Go through these 4 points.
1. Instagram is set up as a Professional account
Your Instagram account must be switched to a Professional account (Business or Creator). This is Meta's requirement for connecting accounts to third-party tools.
How to switch to a Professional account
Go to your Instagram account and click on the menu → Account type and tools → Switch to professional account → Next → select a category and click Switch to professional profile → Done. ✅
Complete guide 👉🏼 here.
2. Instagram is linked to a Facebook Page
Your Instagram account must be connected to a Facebook Page. If you don't have one, create a private (unpublished) Page and use it just for the connection.
Where to check: Switch to your Page and go to Manage → Linked accounts → Instagram.
Possible Connection Failure
If you see a grey message with a blue button labeled "Review Connection," it means the connection has failed and needs to be renewed. Only a person with a Full Access role or the Page Owner can perform this action.
3. You have access to the Facebook Page and you're logged in with the right profile
The Facebook profile you log in with must manage the Page with Full Control or Create Content access.
ZoomSphere uses the Facebook profile that's currently logged in in the same browser.4. All ZoomSphere permissions are enabled in Business Integrations
On your personal Facebook profile (not the Page), open Business Integrations (Settings & Privacy → Settings → Business Integrations). Find ZoomSphere, click View and edit, and make sure every permission is switched on.
💡 Two-factor authentication: Facebook sometimes requires two-factor authentication, especially for Pages with a large number of followers. If your Page requires it, turn it on for your personal Facebook profile too. Learn more
Connect via Instagram
Go to Settings → Social Media Channels and click Add Channel > Instagram.
Select Connect via Instagram.
You'll be redirected to Instagram, where you need to log in to the correct profile and confirm the requested permissions for ZoomSphere.
That's it. Your Instagram account now appears among your connected channels with the label Connected via Instagram. 🎉
Switching the connection type on an existing channel
A channel can only be connected one way at a time. If you connect it the other way, the new connection replaces the existing one.
Connected via Facebook and want to switch to Instagram login: Click Add channel > Instagram > Connect via Instagram and log in with your Instagram credentials. The channel moves over to Instagram login.
Connected via Instagram and want to switch to Facebook login: Click Add channel > Instagram > Connect via Facebook and authorize access on Facebook. You'll see the usual list of available Instagram accounts. Accounts already connected via Instagram login are marked. If you select one and confirm, the channel reconnects through Facebook login.
💡 To check how a channel is connected, go to Settings → Social Media Channels. Above each channel, you'll see a label: Connected via Facebook or Connected via Instagram.
Still having trouble? 👉🏻 Administrator: I Can't Connect Instagram!