Post-performance in the Scheduler app is a game-changer for anyone managing Facebook, Instagram, and LinkedIn pages.
This feature allows you to gain valuable insights into your content's performance after it has been published, helping you refine your social media strategy and achieve better results. 📈
Where can you find Post-performance stats?
You can access this feature in the Scheduler app. Open the post, and you will find the Post-performance stats on the right side.
💡Metrics are only available for posts that have been published automatically.
What social media platforms provide Post-performance stats?
Post-performance stats are available for Facebook, Instagram, TikTok, and LinkedIn Pages.
Which metrics are available?
Image Post / Carousel Post / Link/Text Post
Impressions
The total number of times your post was seen.
Organic Impressions
The number of unique people who saw your content—for free—in the News Feed.
Viral Impressions
The number of times a given post was seen via a viral share by users and their friends.
Paid Impressions
The number of times a given post was seen via paid distribution.
Reach
The number of unique people who saw a given post in their news feed.
Organic Reach
The number of unique users who see your post without any promotion or paid advertising.
Viral Reach
The number of unique users who see your post because it has been shared by others, extending its reach beyond your direct followers.
Paid Reach
The number of unique users who see your post as a result of paid advertising or promoted content.
Interactions
The total number of interactions (likes, comments, shares, etc.) the post received.
Comments
The total number of comments the post received.
Shares
How many times users have shared your post on their own timelines or with other users.
Reactions Breakdown
The number of reactions (like/love/wow/haha/sorry/anger) a given post received.
Engaged Users
The total number of unique users who have interacted with your post.
Engagement Rate
The number of daily Engaged Users is divided by the daily reach who clicked anywhere in your posts.
Link Clicks
The number of clicks on links of a given post.
Post Clicks
The total number of times a post was clicked.
Negative Feedback
Hide Post
Users who hide post from their News Feed, indicating they don't want to see that particular content.
Hide All Posts
Users who choose to hide all posts from a specific page, effectively removing their content from their News Feed.
Report as Spam
Reporting a post as spam flags content as unsolicited, irrelevant, or harmful, potentially leading to its removal based on Facebook's community standards.
Unlike Page
Users who "unlike" a page, stop following it, no longer see updates from that page in their News Feed, or receive notifications about its activity.
Video Post
Impressions
The total number of times your video post was seen.
Organic Impressions
The number of unique people who saw your content—for free—in the News Feed.
Viral Impressions
The number of times a given video post was seen via a viral share by users and their friends.
Paid Impressions
The number of times a given video post was seen via paid distribution.
Reach
The number of unique people who saw a given video post in their news feed.
Organic Reach
The number of unique users who see your video post without any promotion or paid advertising.
Viral Reach
The number of unique users who see your video post because it has been shared by others, extending its reach beyond your direct followers.
Paid Reach
The number of unique users who see your video post as a result of paid advertising or promoted content.
Interactions
The total number of interactions (likes, comments, shares, etc.) the video post received.
Comments
The total number of comments the video post received.
Shares
How many times users have shared your video post on their own timelines or with other users.
Reactions Breakdown
The number of reactions (like/love/wow/haha/sorry/anger) a given post received.
Engaged Users
The total number of unique users who have interacted with your video post.
Engagement Rate
The number of daily Engaged Users is divided by the daily reach who clicked anywhere in your video post.
Link Clicks
Measures how many users have clicked on any links included within your video post.
Video Views
The total number of times your video post has been viewed.
Users Viewed Video
Quantifies the number of individual users who have watched at least a portion of your video.
Negative Feedback
Hide Post
Users who hide post from their News Feed, indicating they don't want to see that particular content.
Hide All Posts
Users who choose to hide all posts from a specific page, effectively removing their content from their News Feed.
Report as Spam
Reporting a post as spam flags content as unsolicited, irrelevant, or harmful, potentially leading to its removal based on Facebook's community standards.
Unlike Page
Users who "unlike" a page, stop following it, no longer see updates from that page in their News Feed, or receive notifications about its activity.
Image Post
Impressions
The total number of times the post has been seen.
Reach
The total number of unique accounts that have seen the post.
Interactions
The total number of interactions (likes + comments) the post received from organic distribution.
Comments
The total number of comments the post received from organic distribution.
Likes
The total number of likes the post received from organic distribution.
Saved
The number of times users have saved your posts, indicating that they found your content valuable and want to reference it later.
Shares
The number of times your posts have been shared by other users, potentially expanding your content's reach to a wider audience.
Follows
The number of users who have followed your Instagram account as a result of interacting with your post.
Profile Visits
The number of times users have visited your Instagram profile after seeing your post.
Instagram Carousel
Impressions
The total number of times the Carousel has been seen.
Reach
The total number of unique accounts that have seen the Carousel.
Interactions
The total number of interactions (likes + comments) the Carousel received from organic distribution.
Comments
The total number of comments the Carousel received from organic distribution.
Likes
The total number of likes the Carousel received from organic distribution.
Saved
The number of times users have saved your Carousel, indicating that they found your content valuable and want to reference it later.
Shares
The number of times your Carousel has been shared by other users, potentially expanding your content's reach to a wider audience.
Instagram Reels
Plays count
The total number of times a Reel has been viewed or played.
Reach
The total number of unique accounts that have seen the Reel.
Interactions
The total number of interactions (likes + comments) the Reel received from organic distribution.
Comments
The total number of comments the Reel received from organic distribution.
Likes
The total number of likes the Reel received from organic distribution.
Saved
The number of times users have saved your Reel, indicating that they found your content valuable and want to reference it later.
Shares
The number of times your Reel has been shared by other users, potentially expanding your content's reach to a wider audience.
Instagram Story
Impressions
The total number of times the Story has been seen.
Reach
The total number of unique accounts that have seen the Story.
Replies
The number of responses or messages received in direct response to a specific story.
Navigation
Exits
The number of times users leave your Instagram Story before it has reached its conclusion.
Tap back
Counts how many times users tap to go back to the previous segment of your Story.
Tap forward
The number of times users tap to advance to the next segment in your Story.
Swipe forward
Measures how many users swipe to skip to the next story in their feed while viewing your Story.
LinkedIn Page
Image / Video / Link / Text post
Impressions
The total number of times your post has been displayed to users, whether they clicked on it or not.
Interactions
The total number of actions taken by users on your post, including likes, comments, shares, and clicks.
Clicks
The number of times users have clicked on your post.
Comments
The number of comments left on your post.
Likes
The number of "likes" your post has received.
Shares
The number of times users have shared your post with their own network.
Reach
The total number of unique users who have seen your post in their feed.
Engagement Rate
The percentage of your audience that has actively interacted with your post through likes, comments, shares, or clicks relative to the total number of followers on your page.
TikTok
💡 Please note that the data transfer might experience delays of up to 24-48 hours and is applying to all third-party tools, as indicated in the official TikTok documentation. Source: TikTok
Video Views
The total number of views the video has received.Note:
Counts when playback duration >0, and the playback is the first playback in an impression session.
If the user swipes away from the ad and then swipes back, it would be counted as 2 impressions. Therefore, a new video view will be counted again with the new impression session.
Likes
The total number of likes the video has received.
Comments
The total number of comments the video has received.
Shares
The total number of times the video has been shared.
Reach
Total number of unique viewers who viewed the video.
Video Duration
Duration of the video, in seconds.
Full Video Watched Rate
Percentage of viewers who viewed the whole video.
Total Time Watched
Total watch-time for the video across all views.
Average Time Watched
Average watch-time for the video across all views.
Traffic Sources
Source of video view, can be one of:For You: View originated from a user For You feed.Follow: View originated from a user Follow feed.Hashtag: View originated from a hashtag.Sound: View originated from the videos sound.Personal Profile: View originated from the business account profile page.Search: View originated from a search on the Discover page.
Audience Countries
Country distribution of video viewers for the top 10 countries
Source: TikTok