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Scheduler: Post-performance

Get to know the Post-performance stats in the Scheduler app more closely.

Written by Karolina


​Post-performance in the Scheduler app is a game-changer for anyone managing Facebook, Instagram, TikTok, YouTube, X/Twitter, and LinkedIn pages.

This feature allows you to gain valuable insights into your content's performance after it has been published, helping you refine your social media strategy and achieve better results. 📈

Where can you find Post-performance stats?

You can access this feature in the Scheduler app. Open the post, and you will find the Post-performance stats on the right side.

💡Metrics are only available for posts that have been published automatically.

What social media platforms provide Post-performance stats?

Post-performance stats are available on Facebook, Instagram, X/Twitter, TikTok, YouTube, and LinkedIn pages.

Which metrics are available?

Facebook

Image Post / Carousel Post / Link/Text Post

  • Views
    ​The total number of times your content was watched or displayed, including repeat views by the same person.

  • Views From Followers
    ​The number of views that came from accounts already following your profile.
    ​

  • Views from Non-Followers
    ​The number of views that came from accounts that don't follow your profile.
    ​

  • Views From Ads
    ​The number of views generated through paid promotion or boosted content.
    ​

  • Views From Organic
    ​The number of views generated without any paid promotion, from normal reach and distribution.
    ​

  • Reach
    ​The number of unique accounts that saw your content at least once.

  • Interactions

    The total number of interactions (likes, comments, shares, etc.) the post received.

  • Comments

    The total number of comments the post received.
    ​

  • Likes
    ​The total number of likes the post received.

  • Shares

    How many times users have shared your post on their own timelines or with other users.
    ​

  • Clicks
    ​The total number of times a post was clicked.

  • Reactions Breakdown

    The number of reactions (like/love) a given post received.
    ​

  • Photo View Clicks
    ​The number of times people clicked on your photo to view it

Video Post

  • Views
    ​The total number of times your content was watched or displayed, including repeat views by the same person.

  • Views From Followers
    ​The number of views that came from accounts already following your profile.
    ​

  • Views from Non-Followers
    ​The number of views that came from accounts that don't follow your profile.
    ​

  • Views From Ads
    ​The number of views generated through paid promotion or boosted content.
    ​

  • Views From Organic
    ​The number of views generated without any paid promotion, from normal reach and distribution.
    ​

  • Reel Total Plays
    ​The total number of times your Reel was played, including replays by the same viewer.
    ​

  • Reel Plays
    ​The number of times your Reel was played from the start, not counting replays.
    ​

  • Reel Replays
    ​The number of times viewers watched your Reel again after it finished playing.

  • Reach

    The number of unique people who saw a given video post in their news feed.

  • Interactions

    The total number of interactions (likes, comments, shares, etc.) the video post received.

  • Comments

    The total number of comments the video post received.
    ​

  • Likes
    ​The total number of likes the video post received.

  • Shares

    How many times users have shared your video post on their own timelines or with other users.
    ​

  • Total Watch Time
    ​The combined amount of time all viewers spent watching your video.
    ​

  • Video Views
    ​The number of times your video was watched.
    ​

  • Followers Gained
    ​The number of new followers your profile gained as a result of this content.
    ​

  • Video Duration
    ​The total length of the video, from start to finish.
    ​

  • Average Watch Time
    ​The average amount of time viewers spent watching your video.
    ​

  • Clicks
    ​The number of times someone clicked anywhere on the post, including the video itself, a link, or the Page name.

  • Reactions - Like
    ​

  • Reactions - Love

Instagram

💡 Organic metrics vs. metrics including ads

  • Metrics labeled Organic (e.g. Organic Views, Organic Interactions) only count results from unpaid distribution. They are available for every Instagram account, no matter if it's connected via Facebook or via Instagram login.

  • If your Instagram is connected via Facebook, you'll also see Interactions (all post types except Stories) and Views (Reels only). These metrics also include results from boosted posts and ads. If a post wasn't promoted, the values are the same as their organic counterparts.

  • The Reposts metric is only available for accounts connected via Facebook.

  • Instagram only provides organic reach, so you'll see Organic Reach instead of Reach.

Image Post/Carousel Post

  • Organic Views
    ​The total number of times the post was displayed through organic (unpaid) distribution, including repeat views by the same person.

  • Interactions (connected via Facebook only)
    ​The total number of interactions the post received, including interactions from boosted posts and ads. Broken down into Comments, Likes, Post Saves, Shares, and Reposts.

  • Organic Reach
    ​The number of unique accounts that saw the post through organic distribution.

  • Organic Interactions
    ​The total number of interactions the post received from organic distribution, broken down into:

    • Organic Comments – the number of comments the post received.

    • Organic Likes – the number of likes the post received.

    • Post Saves – the number of times users saved your post to reference it later.

    • Shares – the number of times your post was shared by other users.

    • Reposts (connected via Facebook only) – the number of times people reposted your post to their own profile as-is.

  • Followers Gained
    ​The number of users who followed your Instagram account as a result of the post.

  • Profile Clicks
    ​The number of times users visited your Instagram profile from the post.

Instagram Reels

  • Views (connected via Facebook only)
    ​The total number of times your Reel was watched or displayed, including repeat views by the same person and views from boosted posts and ads.

  • Organic Views
    ​The total number of times your Reel was watched or displayed through organic (unpaid) distribution, including repeat views by the same person.

  • Reels Skip Rate
    ​The percentage of people who skipped or scrolled past your Reel before it finished playing.

  • Interactions (connected via Facebook only)
    ​The total number of interactions the Reel received, including interactions from boosted posts and ads. Broken down into Comments, Likes, Post Saves, Shares, and Reposts.

  • Organic Reach
    ​The number of unique accounts that saw the Reel through organic distribution.

  • Organic Interactions
    ​The total number of interactions the Reel received from organic distribution, broken down into:

    • Organic Comments – the number of comments the Reel received.

    • Organic Likes – the number of likes the Reel received.

    • Post Saves – the number of times users saved your Reel to reference it later.

    • Shares – the number of times your Reel was shared by other users.

    • Reposts (connected via Facebook only) – the number of times people reposted your Reel to their own profile as-is.

  • Total Watch Time
    ​Total watch time for the Reel across all views.

  • Average Watch Time
    ​Average watch time for the Reel across all views.

Instagram Story

  • Organic Views
    ​The total number of times your Story was displayed through organic (unpaid) distribution, including repeat views by the same person.

  • Organic Reach

    The number of unique accounts that saw the Story through organic distribution.

  • Story Replies

    The number of responses or messages received in direct response to a specific story.

  • Navigation

    • Story Exits

      The number of times users leave your Instagram Story before it has reached its conclusion.

    • Story Tap Backs

      Counts how many times users tap to go back to the previous segment of your Story.

    • Story Forward Taps

      The number of times users tap to advance to the next segment in your Story.

LinkedIn

Image / Link / Text post

  • Reach

    The total number of unique users who have seen your post in their feed.
    ​

  • Interactions

    The total number of actions taken by users on your post, including likes, comments and shares.
    ​

  • Comments
    ​The total number of comments the post received from organic distribution.
    ​

  • Likes
    ​The total number of likes the post received from organic distribution.
    ​

  • Shares
    ​The number of times your post has been shared by other users, potentially expanding your content's reach to a wider audience.
    ​

Video post

  • Reach

    The total number of unique users who have seen your post in their feed.
    ​

  • Interactions
    ​The total number of actions taken by users on your post, including likes, comments and shares.
    ​

  • Comments
    ​The total number of comments the post received from organic distribution.
    ​

  • Likes
    ​The total number of likes the post received from organic distribution.
    ​

  • Shares
    ​The number of times your post has been shared by other users, potentially expanding your content's reach to a wider audience.
    ​

  • Total Watch Time
    ​Total watch-time for the video across all views.
    ​

  • Video Views
    ​The number of times your video was watched.
    ​

  • Unique Video Viewers
    ​The number of distinct people who watched your video, counted once regardless of how many times they replayed it.

X/Twitter

  • Views

    The total number of times your content was watched or displayed, including repeat views by the same person.

  • Interactions
    ​The total number of actions people took on your post, including likes, replies, reposts, and clicks combined.
    ​

  • Comments
    ​The number of replies people left on your post.
    ​

  • Likes
    ​The number of times people liked your post.
    ​

  • Post Saves
    ​The number of times people bookmarked your post to view again later.
    ​

  • Shares
    ​The number of times people reposted your post to their own followers.
    ​

  • Engagement
    ​The total number of times people interacted with your post, divided by the number of times it was seen (impressions).
    ​

  • Quotes
    ​The number of times people reposted your post along with their own added comment.
    ​

  • Profile Clicks
    ​The number of times people clicked on your name or profile photo to visit your profile.

YouTube

💡 Please note that the data transfer might experience delays of up to 24-72 hours, which applies to all third-party tools.

  • Interactions
    ​The total number of actions viewers took on your video, such as likes, dislikes, comments, and shares combined.
    ​

  • Comments
    ​The number of comments left on your video.
    ​

  • Likes
    ​The number of times viewers liked your video.
    ​

  • Shares
    ​The number of times viewers shared your video with others.
    ​

  • Total Watch Time
    ​The combined amount of time all viewers spent watching your video.
    ​

  • Video Views
    ​The number of times your video was watched.
    ​

  • Followers Gained
    ​The number of new subscribers your channel gained as a result of this content.
    ​

  • Video Dislikes
    ​The number of times viewers disliked your video.
    ​

  • Subscribers Lost
    ​The number of subscribers who unsubscribed from your channel after viewing this content.
    ​
    ​Source: YouTube

TikTok

💡 Please note that the data transfer might experience delays of up to 24-48 hours and applies to all third-party tools, as indicated in the official TikTok documentation. Source: TikTok

  • Reach
    ​Total number of unique viewers who viewed the video.
    ​

  • Interactions
    ​The total number of actions viewers took on your video, such as likes, comments, and shares combined.
    ​

  • Comments
    ​The total number of comments the video has received.​
    ​

  • Likes

    The total number of likes the video has received.
    ​

  • Shares
    ​The total number of times the video has been shared.
    ​

  • Total Watch Time
    ​Total watch-time for the video across all views.
    ​

  • Video Views
    ​The total number of views the video has received.

    Note:

    • It counts when the playback duration is>0, and the playback is the first playback in an impression session.

    • If the user swipes away from the ad and then swipes back, it would be counted as 2 impressions. Therefore, a new video view will be counted again with the new impression session.

      ​
      ​

  • Video Completion Rate
    ​The percentage of viewers who watched your video all the way to the end.
    ​

  • Video Duration
    ​ Duration of the video, in seconds.
    ​

  • Average Watch Time
    Average watch-time for the video across all views.
    ​

  • Impression Sources
    ​Source of video view, can be one of:

    • For You: View originated from a user For You feed.

    • Following: View originated from a user Follow feed.

    • Profile: View originated from the business account profile page.

    • Search: View originated from a search on the Discover page.

    • Sound: View originated from the video's sound.

    • Other Profiles: View originated from the business account profile page.

      ​

  • Audience Countries
    ​Country distribution of video viewers for the top 10 countries.
    ​
    ​Source: TikTok

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