Why you need a professional account
Instagram has two types of accounts: personal and professional.
A professional account comes in two variants: Business and Creator.
⚠️ Only professional accounts can be connected to ZoomSphere. Instagram's official API doesn't support personal accounts, so no third-party tool can publish to them or read their insights.
This applies to both ways of connecting Instagram to ZoomSphere:
Via Facebook – your professional Instagram account is linked to a Facebook Page.
Via Instagram login – you log in with Instagram directly, no Facebook Page needed. (Coming soon)
Business or Creator?
Both types work with ZoomSphere, via Facebook or via Instagram login. Pick the one that fits how you use Instagram:
Account type | Best for |
Business | Brands, shops, local businesses and organizations that want contact options on the profile |
Creator | Public figures, influencers, artists and content creators |
How to switch in the Instagram app
We recommend using the Instagram mobile app (iOS or Android).
Open Instagram, go to your profile and tap the menu icon (☰) in the top right corner.
In Settings and activity, scroll down to the Your insights and tools section and tap Account type and tools.
Tap Switch to professional account. Under Account type, you can check what your account is now (e.g. Personal).
Instagram shows a short overview of what you get (insights, ads, monetization). Tap Next.
Choose the category that best describes you or your business. Turn on Display on profile if you want the category to appear under your name.
Tap Switch to professional profile.
Follow the remaining on-screen steps.
That's it! Your profile now shows the Professional dashboard.
What changes after switching
Your profile becomes public. Professional accounts can't be private, and your content can appear in search engines.
You get the Professional dashboard with access to tools like ads and, if you're eligible, monetization features.
Your posts, followers and messages stay exactly as they were.
You can switch back to a personal account at any time in Settings and activity → Account type and tools. Keep in mind that a personal account can't stay connected to ZoomSphere.
Next step: connect Instagram to ZoomSphere
Now you're ready to add the account to ZoomSphere. Choose the method that suits you:
Via Instagram login – the quickest option, no Facebook Page needed. (Coming Soon)
Via Facebook – first link your Instagram account to a Facebook Page where you have admin access.