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Benchmarking: Global vs. Local Page Data
Benchmarking: Global vs. Local Page Data

Does your Facebook Page belong to the Global Page Structure?

Nikola avatar
Written by Nikola
Updated over a week ago

Explore the difference between Global and Local Page Data and why it is not possible to distinguish between them in the Benchmarking App. πŸ‘€

Generally, Global Page Data refers to the aggregate metrics and statistics for a Facebook Page that include data from users around the world and are related to the performance of the Facebook Page on a global scale. πŸ’‘

Global Page Data may include:

Page Likes, Follows, Reach, Engagement, and Demographics on a global scale.

πŸ‘‰ Learn more about Facebook Insights Metrics. πŸ‘ˆ

Why is it not possible to distinguish between Global and Local Page Data in the Benchmarking App?

If your Facebook Page belongs to the Global structure, it is not possible to distinguish between Local and Global Data, as Facebook disabled this option some time ago.πŸ’‘

More specifically, Facebook has unified all statistics for Global Pages, so even if you look directly on Facebook, you will see followers from all regions combined.

Unfortunately, due to the fact that ZoomSphere gets data directly from Facebook API, the distinction between Local and Global Data cannot be made in ZoomSphere either.

πŸ‘‰ More detailed information by Facebook Help regarding the Global Page can be found here. πŸ‘ˆ

How to see data for local Facebook Pages

Local Page data on Facebook typically refer to metrics and insights specific to a particular geographic location or region.

β†’ When managing a Facebook Page, it's valuable to analyze data at the local level to understand the performance and engagement within specific regions. πŸ’‘

Local Page Data may include:

Page Likes, Follows, Reach, Engagement, and Demographics for a specific location.

If your Facebook page is global and has separate Facebook pages for each country, connect all of them to your ZoomSphere Master Account one by one.πŸ‘‡ Learn how.

πŸ’‘ You can only have a Partial Access (Insights) role in Business Manager for connecting the Facebook Page to the Benchmarking app.

After connecting your local Facebook Pages to ZoomSphere, go to the Benchmarking App, open the app settings (top right corner), and select your Facebook Pages in the Data Sources tab. πŸ‘‡

For maximum comparison, you can connect your Facebook Pages Internally and your competitor's Facebook Page Externally. βœ”οΈ

πŸ’‘ Tip: The Benchmarking App shows data from the Public API. If you need to see Insights data from the Insight API, try the Analytics App.

Learn more:


If you have any questions, don't hesitate to contact us via the in-app chat or our email support@zoomsphere.com. πŸ‘‹

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