Page Fans
Page Fans
The total number of people who liked your page.
Page Fans by Locale
People who liked your page breakdown by language settings.
Page Fans by City
People who liked your page breakdown by location settings.
Page Fans by Country
People who liked your page breakdown by country settings.
Fans Add vs. Removes
The number of new followers minus the number of people who unfollow.
Page Followers
Page Followers
People who follow your page.
Page Reach & Impressions
Page Impressions
The number of times that your content was on-screen.
💡 This data can be influenced by paid promotions on Instagram. So, if you promote some content on Instagram, impressions and also reach metrics will be influenced and shown in the data for a connected Facebook page.
Daily / Weekly / Last 28 Page Reach
The number of people who had any content from your Page or about your Page entered their screen in the past 1, 7, or 28 days.
This includes posts, stories, check-ins, ads, social information from people who interact with your Page, and more. Also, it can be influenced by paid promotions on Instagram.
💡 This data can be influenced by paid promotions on Instagram. So, if you promote some content on Instagram, reach and also impressions metrics will be influenced and shown in the data for a connected Facebook page.
Total Reach is a sum of daily unique results.
Paid Reach is a sum of daily unique people who had a paid post from your Page enter their screen.
Non Viral Reach is the number of people who had any content from your Page enter their screen. This doesn't include when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page, and checks in to your Page.
Viral Reach is a sum of daily unique people who have any content from your Page or about your Page enter their screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page, and checks into your Page.
👉 To learn more about the Reach and how it's measured, click here.
👉 To learn more about the difference between Organic / Viral / Non-Viral, click here
Page Reach by Day of Week
Daily count of unique people who had any content from your Page or about your Page on their screen broken down by days of the week.
Page Posts
Admin Posts
Available for posts: Photos, Text/Statuses, Videos, Reels, Links
Posts that aroused the most emotions
Note: Data is available for Timeline posts only. Dark posts (unpublished posts) are not included.
Complete list of admin posts
The full list of admin posts published on the page’s Timeline in the selected date range with given post statistics.
Total Reach
The number of unique people who saw a given post in their news feed.
Organic Reach
The number of unique people who saw a given post in their news feed via unpaid distribution.
Viral Reach
The number of unique people who saw a given post in their news feed because their friend likes, shares, or engages with a post.
Paid Reach
The number of unique people who saw a given post in their news feed via paid distribution.
Fans Reach
The number of fans who saw a given post in their newsfeedPaid Fans Reach
The total number of page fans who saw a given post in their feed via paid distributionTotal Impressions
The total number of times your post was seen in the selected date range.Viral Impressions
The number of times a given post was seen via a viral share by users and their friends.Paid Impressions
The number of times a given post was seen via paid distribution.Interactions/Likes/Comments/Links
The number of interactions a given post received in the selected date range.Reactions Like/Love/Wow/Haha/Sorry/Anger
The number of reactions a given post received in the selected date range.Interaction Rate
The number of interactions (e.g. reactions, comments, shares), accounting for weights (e.g. if you give shares 3x the weight, they get 3x the interactions), divided by the account size (followers/page likes) at the time of posting.Click Rate
The number of times people clicked on anywhere in your posts without generating a story.Photo Views
The number of times the photo of the post was seen.Link Click
The number of clicks on links of a given post.Video Plays
The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds after people click play. During a single instance of video playing, we'll exclude any time spent replaying the video.
Video Views
The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of video playing, we'll exclude any time spent replaying the video. This includes live views.
Page Ads Posts
See all the posts you've made using Facebook Ads Manager. It also includes posts created in Ads Manager but not set live.
Post Level Stats
Admin Posts by type
The daily count of published posts is broken down by post type.
Note: Data is available for Timeline posts only. Dark posts (unpublished posts) are not included.
Admin Posts by Labels
The daily count of published posts is broken down by each label.
Admin Posts by Tags
The daily count of published posts is broken down by each tag.
Posts Impressions
The total number of times people saw your posts.
Total Impression is a sum of daily results.
Paid Impressions are the number of times people saw your posts via paid distribution per day.
Organic Impressions are the number of times people saw your posts via unpaid distribution per day.
Viral Impressions are the number of times people saw your posts that entered their screen because their friends interacted with them per day.
👉 To learn more about the difference between Organic / Viral / Non-Viral, click here
Daily Posts Reach
Daily count of unique people who had any of your Page's posts enter their screen. Posts include statuses, photos, links, videos, and more.
Total Reach is a sum of daily unique results.
Paid Reach is a sum of daily unique people who had a paid post from your Page enter their screen.
Viral Reach is a sum of daily unique people who had any post from your Page enter their screen because their friend likes, shares, and engages with a post.
👉 To learn more about the difference between Organic / Viral / Non-Viral, click here
Weekly Post Reach
A count of unique people who had any post from your Page on their screen for the last 7 days.
Last 28 Post Reach
A count of unique people who had any post from your Page on their screen for the last 28 days.
Posts Impressions Frequency Distribution
The total number of times people saw your posts is broken down by their frequency.
Interactions
The total number of times people took positive action is broken down by type.
It includes the total number of positive interactions generated within the selected date range for the entire page, broken down by type.
"Others" include clicks on links within the post, clicks on profile names, or any other interactions that don't fit into the predefined categories.
Reactions by type
The total number of times people responded to your post is broken down by type - Like, Love, Haha, Sad, Angry.
The average number of interactions per post
The average number of times people took positive action per post.
Note: Data is available for Timeline posts only. Dark posts (unpublished posts) are not included.
Video Statistics
Views
The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of video playing, we'll exclude any time spent replaying the video.
Total: The total number of times your Page's video played selected date range for at least 3 seconds.
Paid: The number of times your Page's promoted videos played for at least 3 seconds.
Unpaid: The number of times your Page's videos played for at least 3 seconds by organic reach.
Viewers
The number of people who viewed your Page's videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of video playing, we'll exclude any time spent replaying the video.
Page Video Views Auto-played vs. Click to Play Views
Autoplayed Video Views
The number of times your Page's videos automatically played for at least 3 seconds.Click to Play Video Views
The number of times your Page's videos played for at least 3 seconds after people clicked play.
On September 16, 2024, a number of the Page Insights metrics were deprecated for all Facebook API versions. 💡
Metrics that are no longer available in ZoomSphere:
Page Fans: Page Fans Online, Page Fans Online per Day
Page Reach and Impressions: Organic Reach, Page Reach by Age and Gender, Page Reach by City, Page Reach by Story Type, Organic Impressions, Page Impressions by Story Type, Page Impressions by Viral Frequency Distribution
Page Engagement: Consumers, Consumptions by Type, Negative Feedback by Type, Places Checkin Total
Page Posts: Engaged Users, Total Negative Feedback, Engagement Rate
Source:
LEARN MORE:
Analytics: Why Facebook Reach Differs in Zoomsphere and on Facebook
Analytics: Why a Local Facebook Page Displays Global Data for Number of Fans