Page Fans

Page Fans

The total number of people who liked your page.

Page Fans by Locale

People who liked your page breakdown by language settings. 

Page Fans by City

People who liked your page breakdown by location settings. 

Page Fans by Country

People who liked your page breakdown by country settings. 

Page Fans by Gender and Age

People who liked your page breakdown by gender information provided in their personal settings.

Fans Add vs. Removes

The number of new followers minus the number of people who unfollow.

Page Fans by Like Sources

People who liked your page breakdown by like source. 

Page Fans by Unlike Sources

People who unliked your page breakdown by like source. 

Page Fans Online

The number of people who liked your page who were active on Facebook on a given day, broken down by hour.

Page Fans Online per Day

The number of people who liked your page who were active on Facebook on a given day.


💡 Page Fans


Page Followers

Page Followers
People who follow your page

Page Followers by Locale
People who follow your page breakdown by language settings.

Page Followers by City
People who follow your page breakdown by location settings.

Page Followers by Country
People who follow your page breakdown by country settings.

Page Followers by Gender and Age
People who follow your page breakdown by gender information provided in their personal settings.

💡 Page Followers


Page Reach and Impressions

Page Impressions

The number of times that your content was on-screen.

💡 This data can be influenced by paid promotions on Instagram. So, if you promote some content on Instagram, impressions and also reach metrics will be influenced and shown in the data for a connected Facebook page.

Page Impressions by Story Type

The number of times that your content was on-screen broken down by Story type.

Page Impressions by Frequency Distribution

The number of times that your content was on-screen broken down by how many times people saw any content on your page.

Page Impressions by Viral Frequency Distribution

The number of times that your content was on-screen via a story published by a friend is broken down by how many times people saw any content on your page.

Page Reach

Daily count of unique people who had any content from your Page or about your Page on their screen. 

💡 This data can be influenced by paid promotions on Instagram. So, if you promote some content on Instagram, reach and also impressions metrics will be influenced and shown in the data for a connected Facebook page.

  • Total Reach is a sum of daily unique results.

  • Paid Reach is a sum of daily unique people who had a paid post from your Page enter their screen. 

  • Organic Reach is a sum of daily unique people who had an unpaid post from your Page enter their screen.

  • Viral Reach is a sum of daily unique people who have any content from your Page or about your Page enter their screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page, and checks into your Page.

Page Reach by Day of Week

Daily count of unique people who had any content from your Page or about your Page on their screen broken down by days of the week.

Page Reach by Story Type

Daily count of unique people who had any content from your Page or about your Page on their screen broken down by story type.

Page Reach by City

Daily count of unique people who had any content from your Page or about your Page on their screen broken down by location settings.

Page Reach by Age and Gender

Daily count of unique people who had any content from your Page or about your Page on their screen broken down by gender settings.

Top referring external domains sending traffic to your Page

Showing top external domains which are bringing the most traffic to your page.

Page engagement

Engaged Users

Daily count of unique people who engaged with your page. These are people who clicked or created a story anywhere on your page (this includes liking your page).

Engagement Rate

The Engagement Rate on Facebook is calculated as the number of daily Engaged Users divided by the daily reach. Then multiply the whole thing by 100 to turn it into a percentage.

Formula: Daily Engaged users / Daily Reach * 100

Consumption by Type

The number of times people clicked on any of your content is broken down by type.

Other clicks
The number of times people clicked on any post information, such as the number of likes, shares, comments, date and time of publishing, page name, See more, location

Consumers

Daily count the unique of people who clicked on your posts (anywhere within a post).
Includes: Link clicks, Other Clicks, Photo Views, and Video Plays.

Other clicks – clicks on any post information, such as the number of likes, shares, comments, date and time of publishing, page name, See more, location

Negative Feedback by Type

Daily count of times people took a negative action broken down by type.

Places Check-in Total

Daily count of times people checked into your location.

The most engaging time slots for your posts

The total number of post interactions is broken down by an hour on a weekday.

Note: Data is available for Timeline posts only. Dark posts (unpublished posts) are not included.


Page Posts

Admin Posts

Posts that aroused the most emotions

Note: Data is available for Timeline posts only. Dark posts (unpublished posts) are not included.

Complete list of admin posts

The full list of admin posts published on the page’s Timeline in the selected date range with given post statistics.

  • Total Reach

    The number of unique people who saw a given post in their news feed.

  • Organic Reach

    The number of unique people who saw a given post in their news feed via unpaid distribution.

  • Viral Reach

    The number of unique people who saw a given post in their news feed because their friend likes, shares, or engages with a post.

  • Paid Reach

    The number of unique people who saw a given post in their news feed via paid distribution.

  • Fans Reach
    The number of fans who saw a given post in their newsfeed

  • Paid Fans Reach
    The total number of page fans who saw a given post in their feed via paid distribution

  • Total Impressions
    The total number of times your post was seen in the selected date range

  • Viral Impressions
    The number of times a given post was seen via a viral share by users and their friends

  • Paid Impressions
    The number of times a given post was seen via paid distribution

  • Interactions/Likes/Comments/Shares
    The number of interactions a given post received in the selected date range

  • Reactions Like/Love/Wow/Haha/Sorry/Anger
    The number of reactions a given post received in the selected date range

  • Engaged Users
    The number of people who clicked anywhere in your posts.

  • Engagement Rate
    The number of daily Engaged Users is divided by the daily reach who clicked anywhere in your posts.

  • Interaction Rate
    The number of interactions (e.g. reactions, comments, shares), accounting for weights (e.g. if you give shares 3x the weight, they get 3x the interactions), divided by the account size (followers/page likes) at the time of posting.

  • Click Rate
    The number of times people clicked on anywhere in your posts without generating a story.

  • Total Negative Feedback
    The number of times people took a negative action in your post.
    (e.g. Hide this story / Hide all posts from this page / Report an object as a spam / Unlike a page)

  • Photo Views
    The number of times the photo of the post was seen.

  • Link Click
    The number of clicks on links of a given post

  • Video Plays

    The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds after people clicked play. During a single instance of video playing, we'll exclude any time spent replaying the video.

  • Video Views
    The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of video playing, we'll exclude any time spent replaying the video. This includes live views.



Post Level Stats

Admin Posts by type

The daily count of published posts is broken down by post type.

Note: Data is available for Timeline posts only. Dark posts (unpublished posts) are not included.

Admin Posts by Labels
The daily count of published posts is broken down by each label.

Admin Posts by Tags
The daily count of published posts is broken down by each tag.

Posts Impressions

The total number of times people saw your posts.

  • Total Impression is a sum of daily results.

  • Paid Impressions are the number of times people saw your posts via paid distribution per day.

  • Organic Impressions are the number of times people saw your posts via unpaid distribution per day.

  • Viral Impressions are the number of times people saw your posts that entered their screen because their friends interacted with them per day.

Daily Posts Reach

Daily count of unique people who had any post from your Page on their screen. 

  • Total Reach is a sum of daily unique results.

  • Paid Reach is a sum of daily unique people who had a paid post from your Page enter their screen. 

  • Organic Reach is a sum of daily unique people who had an unpaid post from your Page enter their screen.

  • Viral Reach is a sum of daily unique people who had any post from your Page enter their screen because their friend likes, shares, and engagements with a post.

Weekly Post Reach

A count of unique people who had any post from your Page on their screen for the last 7 days

Last 28 Post Reach
A count of unique people who had any post from your Page on their screen for the last 28 days

Posts Impressions Frequency Distribution

The total number of times people saw your posts is broken down by their frequency.

Interactions

The total number of times people took positive action is broken down by type.

Reactions by type

The total number of times people responded to your post is broken down by type - Like, Love, Haha, Sad, Angry.

The average number of interactions per post

The average number of times people took positive action per post.

Note: Data is available for Timeline posts only. Dark posts (unpublished posts) are not included.



Page and Post Stories and “PTAT”

Page Stories

A number of stories are generated about your Page, broken down by type.

After someone's interaction with a Page or Page's content, a "story" is created that can be shown on other people's News Feed, for example, "Nick liked a photo" or "Ann was tagged in a photo."

List of actions that can trigger a story:

  • Likes your Page

  • Likes, comments on, or shares your Page post

  • Answers a question/poll you’ve asked

  • Responds to your event

  • Mentions your Page

  • Tags your Page in a photo

  • Checks into or recommends your Place

  • Posts on the page timeline

Page Storytellers (PTAT)

The number of unique people who have created a story about your page is broken down by story type.

Page Storytellers (PTAT) by Age Gender

The number of unique people who have created a story about your page is broken down by gender and age.

Page Storytellers (PTAT) by City

The number of unique people who have created a story about your page is broken down by city.

Page Storytellers (PTAT) by Country

The number of unique people who have created a story about your page is broken down by country. Only the top 45 countries are included in the statistics.

Page Storytellers (PTAT) by local

The number of unique people who have created a story about your page is broken down by language settings. 


Video statistics

Views
The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of video playing, we'll exclude any time spent replaying the video.

  • Total: The total number of times your Page's video played selected date range for at least 3 seconds.

  • Paid: The number of times your Page's promoted videos played for at least 3 seconds.

  • Unpaid: The number of times your Page's videos played for at least 3 seconds by organic reach.

Viewers
The number of people who viewed your Page's videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of video playing, we'll exclude any time spent replaying the video.

Page Video Views Auto-played vs. Click to Play Views

  • Autoplayed Video Views
    The number of times your Page's videos automatically played for at least 3 seconds.

  • Click to Play Video Views
    The number of times your Page's videos played for at least 3 seconds after people clicked play.


Source:

Meta for Developers: Page Insights

Meta Business help Centre


If you have any questions, don't hesitate to contact us via the in-app chat or email support@zoomsphere.com. 🙂

LEARN MORE:

Analytics: Why Facebook Reach Differs in Zoomsphere and on Facebook
Analytics: Why a Local Facebook Page Displays Global Data for Number of Fans

Did this answer your question?