Page Fans
Page Fans
The total number of people who liked your page.
Page Fans by Locale
People who liked your page breakdown by language settings.
Page Fans by City
People who liked your page breakdown by location settings.
Page Fans by Country
People who liked your page breakdown by country settings.
Page Fans by Gender and Age
People who liked your page breakdown by gender information provided in their personal settings.
Fans Add vs. Removes
The number of new followers minus the number of people who unfollow.
Page Fans by Like Sources
People who liked your page breakdown by like source.
Page Fans by Unlike Sources
People who unliked your page breakdown by like source.
Page Fans Online
The number of people who liked your page who were active on Facebook on a given day, broken down by hour.
Page Fans Online per Day
The number of people who liked your page who were active on Facebook on a given day.
💡 Page Fans
Page Followers
Page Followers
People who follow your page
Page Followers by Locale
People who follow your page breakdown by language settings.
Page Followers by City
People who follow your page breakdown by location settings.
Page Followers by Country
People who follow your page breakdown by country settings.
Page Followers by Gender and Age
People who follow your page breakdown by gender information provided in their personal settings.
💡 Page Followers
Page Reach and Impressions
Page Impressions
The number of times that your content was on-screen.
💡 This data can be influenced by paid promotions on Instagram. So, if you promote some content on Instagram, impressions and also reach metrics will be influenced and shown in the data for a connected Facebook page.
Page Impressions by Story Type
The number of times that your content was on-screen broken down by Story type.
Page Impressions by Frequency Distribution
The number of times that your content was on-screen broken down by how many times people saw any content on your page.
Page Impressions by Viral Frequency Distribution
The number of times that your content was on-screen via a story published by a friend is broken down by how many times people saw any content on your page.
Page Reach
Daily count of unique people who had any content from your Page or about your Page on their screen.
💡 This data can be influenced by paid promotions on Instagram. So, if you promote some content on Instagram, reach and also impressions metrics will be influenced and shown in the data for a connected Facebook page.
Total Reach is a sum of daily unique results.
Paid Reach is a sum of daily unique people who had a paid post from your Page enter their screen.
Organic Reach is a sum of daily unique people who had an unpaid post from your Page enter their screen.
Viral Reach is a sum of daily unique people who have any content from your Page or about your Page enter their screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page, and checks into your Page.
Page Reach by Day of Week
Daily count of unique people who had any content from your Page or about your Page on their screen broken down by days of the week.
Page Reach by Story Type
Daily count of unique people who had any content from your Page or about your Page on their screen broken down by story type.
Page Reach by City
Daily count of unique people who had any content from your Page or about your Page on their screen broken down by location settings.
Page Reach by Age and Gender
Daily count of unique people who had any content from your Page or about your Page on their screen broken down by gender settings.
Top referring external domains sending traffic to your Page
Showing top external domains which are bringing the most traffic to your page.
Page engagement
Engaged Users
Daily count of unique people who engaged with your page. These are people who clicked or created a story anywhere on your page (this includes liking your page).
Engagement Rate
The Engagement Rate on Facebook is calculated as the number of daily Engaged Users divided by the daily reach. Then multiply the whole thing by 100 to turn it into a percentage.
Formula: Daily Engaged users / Daily Reach * 100
Consumption by Type
The number of times people clicked on any of your content is broken down by type.
Other clicks
The number of times people clicked on any post information, such as the number of likes, shares, comments, date and time of publishing, page name, See more, location
Consumers
Daily count the unique of people who clicked on your posts (anywhere within a post).
Includes: Link clicks, Other Clicks, Photo Views, and Video Plays.
Other clicks – clicks on any post information, such as the number of likes, shares, comments, date and time of publishing, page name, See more, location
Negative Feedback by Type
Daily count of times people took a negative action broken down by type.
Places Check-in Total
Daily count of times people checked into your location.
The most engaging time slots for your posts
The total number of post interactions is broken down by an hour on a weekday.
Note: Data is available for Timeline posts only. Dark posts (unpublished posts) are not included.
Page Posts
Admin Posts
Posts that aroused the most emotions
Note: Data is available for Timeline posts only. Dark posts (unpublished posts) are not included.
Complete list of admin posts
The full list of admin posts published on the page’s Timeline in the selected date range with given post statistics.
Total Reach
The number of unique people who saw a given post in their news feed.
Organic Reach
The number of unique people who saw a given post in their news feed via unpaid distribution.
Viral Reach
The number of unique people who saw a given post in their news feed because their friend likes, shares, or engages with a post.
Paid Reach
The number of unique people who saw a given post in their news feed via paid distribution.
Fans Reach
The number of fans who saw a given post in their newsfeedPaid Fans Reach
The total number of page fans who saw a given post in their feed via paid distributionTotal Impressions
The total number of times your post was seen in the selected date rangeViral Impressions
The number of times a given post was seen via a viral share by users and their friendsPaid Impressions
The number of times a given post was seen via paid distributionInteractions/Likes/Comments/Links
The number of interactions a given post received in the selected date rangeReactions Like/Love/Wow/Haha/Sorry/Anger
The number of reactions a given post received in the selected date rangeEngaged Users
The number of people who clicked anywhere in your posts.Engagement Rate
The number of daily Engaged Users is divided by the daily reach who clicked anywhere in your posts.Interaction Rate
The number of interactions (e.g. reactions, comments, shares), accounting for weights (e.g. if you give shares 3x the weight, they get 3x the interactions), divided by the account size (followers/page likes) at the time of posting.Click Rate
The number of times people clicked on anywhere in your posts without generating a story.Total Negative Feedback
The number of times people took a negative action in your post.
(e.g. Hide this story / Hide all posts from this page / Report an object as a spam / Unlike a page)Photo Views
The number of times the photo of the post was seen.Link Click
The number of clicks on links of a given postVideo Plays
The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds after people clicked play. During a single instance of video playing, we'll exclude any time spent replaying the video.
Video Views
The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of video playing, we'll exclude any time spent replaying the video. This includes live views.
Post Level Stats
Admin Posts by type
The daily count of published posts is broken down by post type.
Note: Data is available for Timeline posts only. Dark posts (unpublished posts) are not included.
Admin Posts by Labels
The daily count of published posts is broken down by each label.
Admin Posts by Tags
The daily count of published posts is broken down by each tag.
Posts Impressions
The total number of times people saw your posts.
Total Impression is a sum of daily results.
Paid Impressions are the number of times people saw your posts via paid distribution per day.
Organic Impressions are the number of times people saw your posts via unpaid distribution per day.
Viral Impressions are the number of times people saw your posts that entered their screen because their friends interacted with them per day.
Daily Posts Reach
Daily count of unique people who had any post from your Page on their screen.
Total Reach is a sum of daily unique results.
Paid Reach is a sum of daily unique people who had a paid post from your Page enter their screen.
Organic Reach is a sum of daily unique people who had an unpaid post from your Page enter their screen.
Viral Reach is a sum of daily unique people who had any post from your Page enter their screen because their friend likes, shares, and engagements with a post.
Weekly Post Reach
A count of unique people who had any post from your Page on their screen for the last 7 days
Last 28 Post Reach
A count of unique people who had any post from your Page on their screen for the last 28 days
Posts Impressions Frequency Distribution
The total number of times people saw your posts is broken down by their frequency.
Interactions
The total number of times people took positive action is broken down by type.
Reactions by type
The total number of times people responded to your post is broken down by type - Like, Love, Haha, Sad, Angry.
The average number of interactions per post
The average number of times people took positive action per post.
Note: Data is available for Timeline posts only. Dark posts (unpublished posts) are not included.
Page and Post Stories and “PTAT”
Page Stories
A number of stories are generated about your Page, broken down by type.
After someone's interaction with a Page or Page's content, a "story" is created that can be shown on other people's News Feed, for example, "Nick liked a photo" or "Ann was tagged in a photo."
List of actions that can trigger a story:
Likes your Page
Likes, comments on, or shares your Page post
Answers a question/poll you’ve asked
Responds to your event
Mentions your Page
Tags your Page in a photo
Checks into or recommends your Place
Posts on the page timeline
Page Storytellers (PTAT)
The number of unique people who have created a story about your page is broken down by story type.
Page Storytellers (PTAT) by Age Gender
The number of unique people who have created a story about your page is broken down by gender and age.
Page Storytellers (PTAT) by City
The number of unique people who have created a story about your page is broken down by city.
Page Storytellers (PTAT) by Country
The number of unique people who have created a story about your page is broken down by country. Only the top 45 countries are included in the statistics.
Page Storytellers (PTAT) by local
The number of unique people who have created a story about your page is broken down by language settings.
Video statistics
Views
The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of video playing, we'll exclude any time spent replaying the video.
Total: The total number of times your Page's video played selected date range for at least 3 seconds.
Paid: The number of times your Page's promoted videos played for at least 3 seconds.
Unpaid: The number of times your Page's videos played for at least 3 seconds by organic reach.
Viewers
The number of people who viewed your Page's videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of video playing, we'll exclude any time spent replaying the video.
Page Video Views Auto-played vs. Click to Play Views
Autoplayed Video Views
The number of times your Page's videos automatically played for at least 3 seconds.Click to Play Video Views
The number of times your Page's videos played for at least 3 seconds after people clicked play.
Source:
If you have any questions, don't hesitate to contact us via the in-app chat or email support@zoomsphere.com. 🙂
LEARN MORE:
Analytics: Why Facebook Reach Differs in Zoomsphere and on Facebook
Analytics: Why a Local Facebook Page Displays Global Data for Number of Fans