The first and most important thing is to understand what Reach is.
Reach is defined by unique users who saw your content, but let's be more precise:
Facebook provides reach numbers for only three periods – Daily, Weekly, and Last28 Page Reach.
You can see the Last 28 Page Reach (applies for other ones as well) by placing the cursor on a specific date inside the graph:
The Last28 Page Reach between October 17 and November 13 is 106,704 unique users.
This implies that summing up the data for each day or week is possible. Facebook automatically provides data for Daily, Weekly, and Last 28 Reach because the data represents unique users who saw your content within each period.
Understanding these metrics is crucial for evaluating the effectiveness of your content strategy, identifying trends, and gauging the overall performance of your Facebook Page. A higher reach generally indicates that more people are seeing your content, while a lower reach might prompt a review of your content strategy or the need for promotion.
Please note that Facebook's features and metrics can be subject to changes, and it's advisable to check Facebook's official documentation or Page Insights for the latest information and updates on metrics.
If you have any questions, please contact us via the in-app chat or our email firstname.lastname@example.org. 🙂