Benchmarking: Key Features

Main Benchmarking functions explained

Tereza avatar
Written by Tereza
Updated over a week ago

Explore the depths of competitors' analytics with our Benchmarking App! Gain a competitive edge by delving into the performance of your rivals on Facebook and Instagram.

Stay ahead of the game and unlock valuable insights to enhance your strategies.πŸ’ͺ

Data Sources

Benchmarking App delivers a comprehensive overview of the performance in the following key areas:

1. External channels

β†’ Connect Facebook Pages and Professional Instagram Accounts to the app through their respective URLs. This integration empowers you to dissect the publicly accessible performance data of your competitors.

β†’ By delving into these metrics, you can uncover valuable insights and strategic advantages, gaining a competitive edge in the dynamic landscape of social media competition.

2. Internal channels

β†’ Compare your internally connected Facebook pages and identify the top performer with a comprehensive Insights overview presented in a single chart.

β†’ Streamline your analysis and gain a clear visual understanding of each page's performance, allowing you to make informed decisions and optimize your social media strategy.

πŸ’‘ Connect external channels in the App Settings β†’ Data Sources

Supported channels

  • Facebook – publicly accessible data

  • Instagram – publicly accessible data

Look up your page on Facebook or Instagram, copy the page's URL, and add it to the App. Hit the Save button and check the results in the dashboard.

Data Overview – Public & Insights

The data is categorized into two main groups: Public metrics, which pertain to external pages, and Insights metrics, specifically tailored for your internal pages.


Receive a comprehensive set of graphs that intricately compare the performance of the pages, offering a nuanced view of their individual metrics.

  • Fans Trend

  • Page Posts

  • Page Interactions

  • The average number of interactions per fan

  • Interactions by Day of the Week

  • Interactions by Hour of the Day

  • Reaction by Types

  • TOP Hashtags by usage

  • Account Summary Table


Measure and assess your outcomes by comparing them with the data from the preceding date range. Analyzing this comparison will provide valuable insights into the trends and changes in your metrics over time.

Report Builder / Export / Chart Type

β†’ Download your data in various formats, such as an image, PDF file, or Excel file. Whether you want to incorporate the chart into Report Builder or modify the chart type, the options are at your fingertips.

Disable a specific page from the chart by clicking on it. This action allows you to exclude the chosen page, refining your analysis for a clearer understanding of the data. πŸ‘Œ

Alternatively, employ the zoom-in function to focus on specific details, enhancing your ability to precisely analyze the data. πŸ™‚

Chart Explained

  • Current: Displays data within the specified date range.

  • Share: Represents the proportional percentage for the specific graph.

  • Previous: Reflects results from the preceding period, which aligns with the chosen date range (e.g., if the current date range is half a year, the previous corresponds to the other half of the year).

  • Difference: Highlights the variance between the current data and the data from the previous period.


Data History

ZoomSphere keeps data for external and connected channels accordingly:

External channels

Connected channels

Facebook: 2 years

Instagram: 2 years or 250 posts

LinkedIn: unsupported
​Youtube: unsupported

Facebook: 2 years

Instagram: 2 years or 250 posts

LinkedIn: unsupported

Youtube: unsupported

πŸ‘‰ This also applies to external channels in the Analytics app.

Note: Followers Trend

β†’ Fan's Trend data is gathered daily from the time a social profile is linked to ZoomSphere.

β†’ Unfortunately, due to API limitations, ZoomSphere cannot display Followers' data retroactively.

β†’ You can identify the connection point of social channels to ZoomSphere as data collection initiates from that specific moment onward.

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