Are you interested in deep-dive competitors' analytics? Then Benchmarking App is what you are looking for! Get ahead and analyze how your competitors perform on Facebook and Instagram. 💪
Data Sources
Benchmarking App provides an excellent overview of the performance of:
1. External profiles
→ connect to the app by their URL (Facebook Pages, Instagram Business Accounts)
2. Internal profiles
→ profiles connected via the Master account
💡 Connect external profiles in the App Settings → Data Sources
💡 You can connect up to 50 social profiles
Supported channels
Facebook – publicly accessible data
Instagram – publicly accessible data
Look up your page on Facebook or Instagram, copy the page's URL, and add it to the App. Hit the Save button and check the results in the dashboard.
Data Overview – Public & Insights
The data are divided into Public metrics (external pages) and Insights metrics (for your internal pages).
You will get multiple graphs comparing the pages' performance.
Fans Trend
Page Storytellers
Page Posts
Page Interactions
The average number of interactions per fan
Interactions by Day of the Week
Interactions by Hour of the Day
Reaction by Types
TOP Hashtags by usage
Account Summary Table
Compare your results with the previous date range.
Download your data as an image, PDF, or EXCEL file.
Disable a specific page from the chart by clicking on it. This can help you better analyze the data. 👌
Or, use the zoom-in function. 🙂
Graph Info
Current – the data for the date range you set
Share – proportional percentage for the specific graph
Previous – results in the previous period (in this case, would be the previous date range – for example, the date range is half a year, previous is the other half of the year)
Difference – the current data compared to the previous data
Data History
ZoomSphere shows data for external and connected profiles accordingly:
External profiles | Connected profiles |
Facebook: 2 years Instagram: 2 years or 250 posts LinkedIn: unsupported | Facebook: 2 years Instagram: 2 years or 250 posts LinkedIn: 1 year Youtube: 4 years and more |
This applies to external profiles in the Analytics app.
Followers Trend graph
The Fan's Trend data are being collected daily from the moment the social profile has been connected to ZoomSphere.
That means ZoomSphere cannot show Followers' data retroactively due to API limitations.
You can see when the social profiles were connected to ZoomSphere as the data are collected from that moment.
If you have any questions, don't hesitate to contact us via the in-app chat or our email support@zoomsphere.com. 🙂