Meta made the decision to deprecate several Facebook-specific metrics on September 16th, 2024. These metrics are being removed as they are no longer relevant or useful for the new Pages experience. This choice has been designed to streamline functionality and will affect all third-party Meta partners (including ZoomSphere). More information about this change is available here.
It is important to note that these changes may disrupt current reporting processes and will affect the data you can see in ZoomSphere reports, such as the Analytics and Benchmarking apps and the Post-performance tab of the Scheduler app.
We have made it a priority to ensure that all remaining metrics provide meaningful insights on your performance and we will continue to work with Meta to provide continued value to your reporting ability.
We have included a list of all affected metrics below, along with an introduction to new metrics and calculations related to reporting on Facebook after the change.
Scheduler
Post-performance Tab
Metric | Change |
Engaged Users | Meta will deprecate this metric without providing an alternative. It will be removed from the post-performance tab. |
Engagement Rate | Meta will deprecate this metric without providing an alternative. It will be removed from the post-performance tab. |
Analytics
The same applies to metrics in the Benchmarking app–Insights tab.
Page Fans Tab
Metric | Change |
Page Fans Online | Meta will deprecate this metric without providing an alternative. It will be removed from the Page Fans tab. |
Page Fans Online per Day | Meta will deprecate this metric without providing an alternative. It will be removed from the Page Fans tab. |
Page Reach and Impressions Tab
Metric | Change |
Organic Reach | Meta will deprecate this metric. However, Meta will continue to provide Total, Paid, and Viral reach. Organic reach will be removed from the Page Reach and Impressions tab. |
Page Reach by Age and Gender | Meta will deprecate this metric without providing an alternative. It will be removed from the Page Reach and Impressions tab. |
Page Reach by City | Meta will deprecate this metric without providing an alternative. It will be removed from the Page Reach and Impressions tab. |
Page Reach by Story Type | Meta will deprecate this metric without providing an alternative. It will be removed from the Page Reach and Impressions tab. |
Organic Impressions | Meta will deprecate this metric. Since Meta will continue to provide Total, Paid, and Viral Impressions, we can calculate Organic Impressions by subtracting Paid and Viral Impressions from Total Impressions. |
Page Impressions by Story Type | Meta will deprecate this metric without providing an alternative. It will be removed from the Page Reach and Impressions tab. |
Page Impressions by Viral Frequency Distribution | Meta will deprecate this metric without providing an alternative. It will be removed from the Page Reach and Impressions tab. |
Page Engagement Tab – removed
Consumers | Meta will deprecate this metric without providing an alternative. It will be removed from the Page Engagement tab. |
Consumptions by Type | Meta will deprecate this metric without providing an alternative. It will be removed from the Page Engagement tab. |
Negative Feedback by Type | Meta will deprecate this metric without providing an alternative. It will be removed from the Page Engagement tab. |
Places Checkin Total | Meta will deprecate this metric without providing an alternative. It will be removed from the Page Engagement tab. |
Page Posts Tab
Metric | Change |
Engaged Users | Meta will deprecate this metric without providing an alternative. It will be removed from the Page Posts tab. |
Total Negative Feedback | Meta will deprecate this metric without providing an alternative. It will be removed from the Page Posts tab. |
Engagement Rate | Meta will deprecate this metric without providing an alternative. It will be removed from the Page Posts tab. |
These changes take effect on September 16, 2024, and will be retroactive. This ensures consistent comparisons with previous periods. However, if you need to keep track of the deprecated metrics, we advise exporting the relevant data before this date.