Benchmarking: Data History

Learn more about your data and why you should export them

Tereza avatar
Written by Tereza
Updated over a week ago

It is crucial to know that ZoomSphere will not keep your data forever. That is the sad truth. This is why you should be prepared and start learning how to export your data to keep them safe. πŸ™‚
One of the best ways is to create overview reports for each quarter and eventually the whole year in our Report Builder.

Benchmarking App compares data of your social channels with externally connected competitor's channels based on their public data OR can compare your internal channels based on their insights data.

Therefore, the data history is being stored accordingly:

External Social Channels (Public data)

Internal Social Channels (Insights data)


Two years

Two years


Two years or 250 posts

Two years


Not Available

One year


Not Available

+ 4 years

This applies to the Analytics app, too.
Learn more about the difference between Internal vs. External social media channels here.

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