If you are wondering why your Analytics App does not show any data, why your Scheduler does not publish your recent posts, or why new comments are not being shown in your Community Management App – an expired Access Token can be the answer to these issues.
What is an Access Token?
Imagine Access Tokens as a puzzle that connects ZoomSphere and your social media profile (Facebook page, Twitter page, etc.). Data exchange happens through these puzzles, such as retrieving analytics data, syncing customers' comments, and publishing posts from ZoomSphere.
As you probably already guessed, these puzzles are vital for the correct functioning of all modules in your ZoomSphere account.
Can an Access Token expire? Yes.
👉 When you connect your social media channel to your ZoomSphere account, you automatically grant our application access to retrieve data from your social media profile – the Access Token is active.
Unfortunately, there is no guarantee it will stay this way the whole time you are managing your social media with ZoomSphere.
💡 Access Token expires every time you make some change in your social media profile settings (e.g. password change). What has been occurring lately more often is that the Token expires automatically after some time. This action is prompted by the native social media platform (Facebook, Twitter) in order to protect your data.
How do you recognize when your channels need to be reconnected?
ZoomSphere shows an error message talking about a lost connection or token 😉
Analytics App shows an empty dashboard
New comments are not shown in your queue of Community Management App
The Scheduler app does not publish planned content
If you see the orange error message and any of your pages are in a red frame, then you know those are the pages you need to reconnect to renew the data exchange.
How to reconnect your social media channel
Each Access Token is linked to the personal account, which means if it expires, all social media channels linked from this profile will lose connection, too.
If you have multiple personal profiles with an expired Access Token, repeat these steps for all of them until they are all properly connected. ✔️
If you have any questions, don't hesitate to contact us via the in-app chat or on our email firstname.lastname@example.org 🙂