Analytics: Data History

Learn more about your data and why you should export them

Tereza avatar
Written by Tereza
Updated over a week ago

It is crucial to know that ZoomSphere will not keep your data forever. That is the sad truth. This is why you should be prepared and start learning how to export your data to keep them safe. πŸ™‚
One of the best ways is to create overview reports for each quarter and eventually the whole year in our Report Builder.
ZoomSphere keeps its data in the Analytics app as follows:

Internal Social Channels

(Insights data)

External Social Channels

(Public data)


Two years

Two years


Two years

Two years or 250 posts


One year

Not Available


+ 4 years

Not Available

This applies to the Benchmarking app, too.

What are Internal and External Social Channels?

Internal Social Media Channels

Internal social media channels are all your channels connected in the Master account/Social media channels Settings. And, thanks to your Facebook Page access, you have direct access to them. Therefore, ZoomSphere has access to the Insights data shown in your Analytics app.

External Social Media Channels

Data sources that you connect in the App settings by the URL link/username. You do not have direct access. Therefore, ZoomSphere can only access Public data.
They are mainly used to observe and compare your competitor's data.



Did this answer your question?