PTAT: People Talking About This
👉 is a Facebook Insight metric measuring engagement and interactions on a Facebook Page. It’s a metric very similar to Engaged users; it just includes more.
👉 It includes actions such as likes, comments, shares, and other interactions. It provides a snapshot of users' engagement with a particular page.
PTAT definition by Meta:
Page Storytellers are unique Facebook users who actively create any story about your page, helping extend its reach and engagement.
Essentially, it’s a measure of any action a user can take regarding your Facebook page, short of an unfollow. It doesn’t count implied mentions or posts that mention you without linking to your page. It also doesn’t count link clicks or anything to do with ads unless they lead to engagement or follow.t your page is broken down by language settings.
Page Storytellers (PTAT) breakdown
What are 'Stories' in the Context of Facebook?
A 'story' on Facebook is created when users interact with your page or content. These interactions can include liking a page, commenting on a post, sharing content, responding to events, tagging in photos, checking in at a location, or mentioning a page in their posts. Each action creates a 'story' that can appear in other users' newsfeeds.
How 'Stories' Reflect in the Newsfeed
Facebook's algorithms determine which 'stories' appear in users' newsfeeds. These decisions are based on several factors:
Relevance: Users are more likely to see posts from people and pages they interact with most.
Engagement: Posts with high levels of interaction (likes, comments, shares) are more likely to appear.
Recency: Newer posts are prioritized.
Type of Activity: Some activities are more likely to appear in the newsfeed.
User Preferences: Users can adjust what they want to see in the newsfeed.
Where to find PTAT in ZoomSphere?
In the Analytics App – Page and Post Stories and PTAT – available for internally connected Facebook Pages. 👇
Feel free to let us know if you have any questions on this topic. ✍️