As a marketer, you know your marketing drives traffic to your client's websites, and it's good to know where your visitors come from. Add UTM tags to a Facebook or LinkedIn Link post or Facebook Photo Carousel post in ZoomSphere and watch how successfully your posts bring traffic to your website.
What Can You Track with UTM Tags?
There are five different UTM parameters. The first 3 are the most used parameters (Source, Medium, Name), but for additional insights, you may also choose to track all 5. Here's precisely what you can follow with each:
5 Primary UTM Tags
1. Campaign Source
The traffic source UTM parameter lets you track where the traffic originated.
The parameter added to your URL is utm_source. Sources you may track could be Facebook, LinkedIn, Google, Twitter, and YouTube...
Example: &utm_source=twitter
2. Campaign Medium
The medium UTM parameter tracks what type of traffic the visitor originated from – CPC, email, social, referral, display, etc. The parameter is utm_medium.
Example: &utm_medium=cpc
3. Campaign Name
The campaign name UTM parameter allows you to track the performance of a specific campaign. For example, you can use the campaign parameter to differentiate traffic between different Facebook ads or email campaigns. (See more on naming conventions below.) The parameter is utm_campaign.
Example: &utm_campaign=example-campaign
4. Campaign Term
The keyword UTM parameter allows you to track which keyword term a website visitor came from. This parameter is used explicitly for paid search ads. The parameter is utm_term.
Example: &utm_term=growth+hacking+tactics
5. Campaign Content
If you have multiple links pointing to the same URL (such as an email with two CTA buttons), this code will help you track which link was clicked. The UTM parameter is utm_content.
Example: &utm_content=navlink
3 Extra UTM Tags for Google Analytics 4
These three new parameters will be helpful and more flexible to add additional granularity around tracking marketing platforms, types of creative and marketing tactics. All these parameters are optional.
Campaign Source Platform
Again similar to the primary tag Campaign Source - Facebook, LinkedIn, etc.
Example: &utm_source_platform=facebook_ads
Campaign Creative Format
The format of your creative. It can be a banner, video, boosted post, etc.
Example: &utm_creative_format
Campaign Marketing Tactics
Specify your campaign type, such as Black Friday, Affiliate, Boosted post, etc.
Example: &utm_marketing_tactic
Where Can You Use UTM in ZoomSphere?
Facebook / LinkedIn Link post
Insert the URL link and wait for the image preview to be fetched and then the UTM button will appear. Learn more.
Facebook Photo Carousel
Add a website link to the last frame of your Carousel.
Then click the Link button available on each frame.
The link from the last frame will automatically appear in your Image link.
Then manually add your UTM code behind the original link.
