As a marketer, you know your marketing drives traffic to your client's websites, and it's good to know where your visitors come from. Add UTM tags to a Facebook or LinkedIn Link post or Facebook Photo Carousel post in ZoomSphere and watch how successfully your posts bring traffic to your website.
What Can You Track with UTM Tags?
There are five different UTM parameters. The first 3 are the most used parameters (Source, Medium, Name), but for additional insights, you may also choose to track all 5. Here's precisely what you can follow with each:
5 Primary UTM Tags
3 Extra UTM Tags for Google Analytics 4
These three new parameters will be helpful and more flexible to add additional granularity around tracking marketing platforms, types of creative and marketing tactics. All these parameters are optional.
Where Can You Use UTM in ZoomSphere?
If you have questions about the UTM tags, please let us know via our support chat. ✍️