Post Ideas allows you to quickly write down your post concepts in a couple of clicks, and later, you can turn these Ideas into a post.
When to Use Post Ideas
Post Ideas are perfect whenever you want to reserve a spot in your content calendar without having to create a full post right away. Here are some common scenarios where Ideas come in handy:
🚀 Upcoming product launch – You know a new product is launching on a specific date, but you don't have all the details yet. Create an Idea for that day as a reminder, and when you're ready, hit Create a post to create the full post with visuals and copy.
📅 Monthly content planning – When planning your content structure for the entire month ahead, you rarely have time to create every post right away. Drop Ideas on specific days to map out your content calendar, giving your team a clear overview without the pressure of finishing each post immediately.
👥 Team brainstorming – Capture content ideas as they come up during meetings or creative sessions. Add an Idea with a brief note to a relevant date, so nothing gets lost, and your team can later turn the best ones into polished posts.
💰 Seasonal or recurring campaigns – If you run the same type of content every year (holidays, anniversaries, seasonal promotions), pre-populate your calendar with Ideas to hold the dates and maintain your content rhythm.
✅ Client or manager review – Use Ideas to share a content plan with clients or managers before investing time in full posts.
How to Create an Idea Post
Click the plus button on a specific day in the Scheduler, then select Idea.
Select channels you want to create the Post Idea for.
Type in the content of the Idea.
Select a label to categorize your posts.
Save, and it's done! 👏🏼
You can quickly turn the Ideas into posts by clicking on the Create a post button. Then, your Idea content will be visible as a Post Brief.
⚠️ Once you click Create a post, the Idea will be transformed into a post itself, and the Idea will not be visible in the Scheduler.
Who Can See the Ideas?
By default, users with Scheduler roles Admin and Editor can see the Ideas. But your Administrator Account can always change it in the Status Settings: 👇🏼
To learn more about status settings, click here.