We’re excited to welcome a new channel to the ZoomSphere family - Threads!
From now on, you can create and publish Reels & Videos on Threads straight from your ZoomSphere app.
💡 Note: Reels can be published either automatically or manually, while Video Posts can only be published automatically.
Automatic Publishing
To make sure the post is published successfully, your video needs to meet the following technical requirements for automatic publishing. Once your Reel or Video Post is set to Approved status, it will be automatically published at the date and time you’ve scheduled.
Video Specifications
File Type: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front
Audio Codec: AAC, up to 48 kHz, mono or stereo
Video Codec: HEVC or H.264, progressive scan, closed GOP, 4:2:0 chroma subsampling
Frame Rate: 23–60 FPS
Resolution: Up to 1920 pixels wide
Aspect Ratio: Between 0.01:1 and 10:1 — we recommend 9:16 for the best fit
Video Bitrate: Up to 100 Mbps (VBR)
Audio Bitrate: 128 kbps
Duration: Up to 5 minutes (300 seconds)
File Size: Up to 1 GB
If your Reel doesn’t meet these requirements, auto-publishing will be turned off, and your post will need to be published manually instead.
Manual Publishing for Threads Reels
You can also share your Reels manually using the ZoomSphere Mobile App.
👉 Learn more about manual publishing here.
With manual publishing, you get extra flexibility to enhance your Reel - add filters, effects, stickers, or music right on Instagram to make your post more engaging.
How to Create a Threads Reel in Scheduler
Create a New Post
Choose at least one Threads channel and select Short Video as the post type.Upload Your Video
Drag and drop your file or upload it from your computer, ZoomSphere Files, Dropbox, or Google Drive.Add Captions
Write your own or let our AI Copywriter help you come up with a great caption.Set Details
Pick your date and time, add Content Pillars and tags, choose whether to publish manually or automatically.Approve the post
Set the post to Approved status, and click Save to Scheduler.
