Introduction: A Digital Powerhouse in Need of a Smarter Workflow
Havas Village Budapest is a leading marketing and advertising agency, working with some of the biggest brands in the market. Their digital team manages 97 social media channels across 20 workspaces, coordinating 172 users—a mix of internal teams, freelancers, and clients. With a growing need for efficiency, structure, and seamless collaboration, they turned to ZoomSphere in 2019 to keep their social media operations running smoothly.
At the forefront of this transformation is Noemi Fekete, Senior Social Media and Account Manager at Havas Village. Since joining in 2021, she has played a pivotal role in optimizing workflows, enhancing collaboration, and executing high-profile campaigns. With expertise in content strategy and audience targeting, she understands the importance of an organized approach to managing multiple brands. Under her leadership, Havas Village has maximized ZoomSphere’s capabilities to deliver data-driven, high-impact marketing campaigns.
Let’s dive into how Havas Village Budapest uses ZoomSphere to maintain its industry-leading digital marketing approach.
The Challenge: Too Many Brands, Too Many Moving Parts
Managing social media at scale presents unique challenges:
✅ Keeping 97 social media channels organized while ensuring quality and consistency.
✅ Coordinating 172 users across teams, freelancers, and clients.
✅ Structuring post scheduling, approvals, and campaign execution efficiently.
✅ Aligning social content with paid media strategies and ad targeting.
✅ Enhancing client collaboration for real-time feedback and approvals.
Havas Village needed a powerful and flexible tool to handle these complexities. Enter ZoomSphere.
Winning New Clients with Transparency & Collaboration
At Havas Village Budapest, securing new brand partnerships often involves a competitive pitching process, where agencies must demonstrate their workflow, strategic approach, and ability to drive results. With ZoomSphere, Havas Village has a strong competitive advantage—offering potential clients a level of transparency and collaboration that sets them apart.
Rather than just presenting a strategy, Havas Village shows potential clients exactly how they will be involved in the process. By inviting them into ZoomSphere, brands get a first-hand experience of how campaigns are managed, approved, and optimized in real time. This hands-on approach resonates with clients, as they feel more engaged and directly connected to the content creation process.
"We usually have tenders, and they have to explain how they work, and clients really like that approach—the fact they will be invited to ZoomSphere and work with the Havas team directly. So they can really engage and be directly at the source."
— Noemi Fekete, Senior Social Media and Account Manager
By showcasing ZoomSphere’s collaborative ecosystem, Havas Village not only wins tenders but also fosters long-term partnerships. Clients appreciate the ability to see, comment on, and contribute to their own social media strategy in real-time, rather than relying on static reports or endless email exchanges.
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