Managing the social media needs of over 150 active clients and producing over 700 posts monthly is no small feat, especially when each client requires a personalized approach. For Effectix, a leading digital agency operating in both the Czech Republic and Slovakia, the challenge was clear: how to streamline processes while maintaining creativity and client satisfaction. With a growing portfolio that includes top brands such as Alpecin, L’Occitane, Exclusive Tours, and Ploom, Effectix needed a reliable solution to meet their high standards.

The answer came in the form of ZoomSphere, a platform that has been at the core of Effectix’s operations for more than a decade. Since adopting the platform in 2014, Effectix has leveraged its features to transform their workflows, enhance collaboration, and manage an ever-growing volume of content with ease.

‍“We needed a tool that could keep up with our dynamic workflows and client demands,” says Klára Faiglová, the Head of Social Media & Creative at Effectix. “ZoomSphere offers flexibility and customization that we couldn’t find elsewhere, making it a perfect fit for our needs.”

Effectix operates as a full-service independent digital agency, managing performance-driven campaigns and creative strategies for over 150 clients. The team, consisting of 90 professionals split between the Czech Republic and Slovakia, works across platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube.

The social media team, led by Klára Faiglová and supported by Barbora Štrbáková, plays a critical role in delivering impactful results. With seven years at Effectix, Klára has worked with various social media tools but consistently returned to ZoomSphere for its user-friendly interface and adaptability. Barbora, a social media manager for nearly four years, appreciates how the platform simplifies workflows and supports client collaboration.

Klára’s journey with ZoomSphere began when she first joined Effectix. Over her seven years at the agency, she has explored other tools like Kontentino, Sprinklr, and Brandwatch, but she consistently returned to ZoomSphere. The reason? Its user-friendly interface and customizable workspaces.

“Other tools just didn’t offer the same level of flexibility,” Klára explains. “ZoomSphere lets us tailor each client’s workspace to their unique needs, which is something the others couldn’t do.”

Barbora, who has been with the team for nearly four years, agrees. After transitioning from event management to social media, she found ZoomSphere indispensable for managing diverse campaigns and fostering collaboration across the team. Together, Klára and Barbora have harnessed the platform to streamline workflows and produce over 700 posts monthly for clients across platforms like Facebook, Instagram, TikTok, LinkedIn, Twitter, and YouTube.

Effectix’s workflow is designed to balance efficiency and creativity. It all starts with a client checklist that outlines everything from briefs and debriefs to drafted strategies. This ensures the team understands the client’s voice, goals, and audience, laying a strong foundation for content creation.

The team then uses ZoomSphere’s Scheduler app to organize posts for the month. Content specialists create placeholders for posts based on the checklist and begin drafting visuals, captions, and campaign ideas. To ensure alignment, Post Briefs are added to each post, providing key instructions like required hashtags or campaign objectives.

Effectix often manages campaigns across multiple countries, including the Czech Republic, Slovakia, and Hungary. To streamline this process, the team uses separate schedulers for each country within the same workspace. This setup allows them to adapt content to regional preferences while maintaining a unified campaign strategy.

Using ZoomSphere’s Advanced Duplication feature, the team creates a post for one country and duplicates it into other schedulers for localization. Local specialists then translate copy, adjust visuals, and...

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