Emails flying back and forth, missed deadlines, and endless revisions—this was Fragile’s reality before they discovered ZoomSphere. Like many marketing agencies, they faced the chaos of managing multiple social media platforms and client approvals with disconnected tools, leaving their team overwhelmed and their clients frustrated. But in 2015, everything changed. Enter ZoomSphere: the game-changer that transformed their workflow and brought clarity to the chaos.

Fragile, a full-service digital marketing agency based in Prague, specializes in media buying, social media management, influencer marketing, brand awareness, display, video and PPC campaigns, and integrated marketing strategies. With 16 years of experience, the agency serves clients like Sephora, Maspex, Čedok, Kenvue, innogy, Kia, BENU, Vileda, Pilot Pen, České dráhy, ECCO, Vermont, Hisense, Institut Esthederm and many others, Fragile is part of the Knowlimits Group, member of CEE Digital Alliance and is a Google Premier partner or Adform Partner. Every year the agency wins prizes in marketing competitions with its campaigns.
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‍Martina Vaculíková, Head of Social Media at Fragile, has been passionate about digital media since her journalism studies in 2008 when she discovered Facebook. Starting as a marketing manager, she gained experience as social media emerged as a marketing force. When she worked at Albert, she extended the use of ZoomSphere to the demanding community management for an external team that she trained herself.
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Now at Fragile, she leads the team and is also involved in social media and influencer marketing strategies for brands such as Čedok, PPL, Mountfield, Terezia or Institut Esthederm. Her almost 20-person team produces around 500 posts each month. Additionally, she manages the ZoomSphere Administrator account, overseeing connected channels and users while adjusting settings to meet team and client needs. “Managing our ZoomSphere account allows me to tailor the platform to fit our unique workflows and client needs,” she explains.

Martina values ZoomSphere for its efficiency in managing campaigns. “With ZoomSphere, clients have complete visibility on each post from draft to approval and can leave feedback directly within the platform,” she says. This feature reduces lengthy email exchanges and enhances collaboration. Her favorite aspects of ZoomSphere include its intuitive user interface, automatic publishing capabilities, responsive in-app support, and excellent customer service. “ZoomSphere has truly become the backbone of our client relationships and our secret weapon for efficient social media management,” she concludes.

Martin Buřič, who has been working at Fragile for almost four years, plays a pivotal role in executing the agency's social media strategy. His experience with various social media tools—including Emplify and Kontentino—has led him to favor ZoomSphere for its user-friendly interface and collaborative features. “Other tools are not as easy to navigate around; scheduled content is not as clear, and it took me time to find information. Simply their UX/UI was way behind ZoomSphere’s,” Martin shares. He appreciates that ZoomSphere is built for team-client collaboration and offers many handy features that save time for both his team and their clients.

Before adopting ZoomSphere, Fragile faced several challenges:

Fragile adopted ZoomSphere to streamline its social media operations across 119 channels and 34 workspaces, producing around 500 posts each month. The platform's features have significantly enhanced the team's workflow:

The team at Fragile has tailored its use of ZoomSphere to meet the diverse needs of its client. The Scheduler app is essential for Martin's content planning process. He begins each month by creating empty post placeholders for various post types across specific days. “Creating templates for the whole month allows me to jot down initial ideas and plan content effectively,” he notes.

As he fills in these placeholders with images and video content, he also drafts copy directly within the Scheduler. This allows him to organize his thoughts while keeping track of deadlines. He uses post statuses extensively: once he uploads images and starts drafting copy, he changes the status from "Private Draft" to "In Progress," which is visible to clients. “Enabling access to the 'In Progress' status helps clients see that work is underway; they can provide feedback even before it’s ready for approval,” Martin adds. Additionally, Martin appreciates how the Scheduler visually displays all created content with colorful statuses that enhance clarity: “The really important part for me when it comes to the Scheduler is content clarity. It is very easy to read in the calendar thanks to the statuses and post visuals.”

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