About Tricky Communications
Tricky Communications is a full-service creative agency based in Budapest, specializing in digital and social media campaigns. With a strong focus on strategic content creation, project management, and brand storytelling, they help clients build impactful digital presences. Their expertise spans multiple industries, managing 15 brands, such as ALDI, Nikon, Brit, Hartmann, Zwack, British American Tobacco, and Gyermelyi, with a seamless workflow designed to enhance efficiency and collaboration.
Introduction
Managing multiple brands, projects, and creative workflows requires more than just good organization—it demands a smart, scalable system that keeps everything structured and efficient. That’s exactly what Tricky Communications, a full-service creative agency based in Budapest, has achieved with ZoomSphere.
Since 2022, Tricky Communications has been an active ZoomSphere user, leveraging key tools like Scheduler, Analytics, and Workflow Manager to keep their campaigns running smoothly. But what truly sets them apart is how they use Workflow Manager to structure their entire project management process—both internally and externally with clients.
At the helm of this highly organized digital operation is Márti Kalocsai, Senior Account Manager, who oversees the agency’s entire ZoomSphere account, ensuring that every project, task, and campaign is executed seamlessly. With a background in digital strategy, marketing communications, and content production, Márti has worked with top brands like ALDI Karrier, British American Tobacco, and Zwack. Her expertise in workflow management and team coordination has made her an essential part of Tricky Communications’ success in optimizing project execution with ZoomSphere.
The Challenge: Managing 15 Brands with Efficient Workflows
Handling multiple brands with unique strategies and demands is no small task. Each client has distinct expectations, approval processes, and content needs, making it essential to maintain structured workflows and clear communication. With a growing portfolio, Tricky Communications faced the challenge of managing multiple stakeholders, coordinating tasks between different teams, and ensuring that nothing slipped through the cracks.
In the past, their team spent countless hours publishing content manually, which was not only time-consuming but also prone to errors. They needed a solution that would streamline processes, automate repetitive tasks, and centralize communication. They wanted a system where social media managers, strategists, and designers could collaborate efficiently while keeping clients involved without disrupting internal workflows.
With 15 brands to manage, Tricky Communications needed to:
✅ Structure projects efficiently, keeping tasks clear for both their internal team and their clients.
✅ Improve collaboration, ensuring designers, strategists, and account managers stayed aligned.
✅ Streamline content approval and feedback, reducing back-and-forth communication.
✅ Save time and automate processes—as they still remember how time-consuming manual publishing was just two years ago. Now, ZoomSphere helps them work faster and more efficiently.
To address these challenges, turned to ZoomSphere’s Workflow Manager and Scheduler, building a system that not only enhances efficiency but also creates a smooth, scalable process for handling client projects. They needed a tool that accommodated their complex approval structures, allowed for seamless client communication, and, most importantly, gave them the flexibility to adapt as they grew.
While many agencies use one shared workspace per brand, Tricky Communications took it a step further, optimizing their setup with Workflow Manager in a unique way that would ultimately transform their day-to-day operations.
The Solution: A Dual Workflow System for Maximum Efficiency
Tricky Communications’ approach to Workflow Manager is what makes their ZoomSphere setup truly unique.
A Separate Workspace for Each Brand – Just like many agencies, they create individual workspaces for each of their 15 brands and invite clients directly for transparent collaboration.
Two Workflow Managers Per Workspace – Instead of just one project workflow, they set up two Workflow Managers per brand:
Internal Project Management – This workflow is used strictly by the internal team, including social media managers, strategists, and even their graphic designers. Tasks are assigned, content is created, and designs are uploaded directly to Workflow Manager cards, making it their go-to project management tool.
Client-Facing Workflow – A separate workflow is created for clients, allowing them to track project progress, review deliverables, and provide direct feedback—all in one place. Only Márti as the account manager and CEOs and have access to this workflow, keeping client communications structured and secure.
Janka Máté-CsotiCsaba Kuritár
Full Project Management in Workflow Manager – They use Workflow Manager for everything, from briefing graphic designers and social media managers to tracking campaign progress and updating the team on client requests.
By structuring their Workflow Manager into two separate spaces, they maintain internal efficiency while keeping their clients informed and involved without overwhelming them with unnecessary details.
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