Analytics: YouTube

Discovering YouTube Channel Insights

Tereza avatar
Written by Tereza
Updated over a week ago

Subscribers

Subscriber's Trend

This chart displays the daily count of your YouTube channel's subscribers over the selected period, allowing you to track the total number of current subscribers and the daily subscriber gains. Each data point represents the total number of subscribers at the end of the day.

πŸ‘‰ This information helps you understand your channel's growth trends and daily performance.

Subscribers Gained vs. Lost

This chart shows daily subscriber activity on your YouTube channel. Each data point represents:

  1. Total: The total number of gained subscribers per selected period.

  2. Gained: The number of gained subscribers per selected period

  3. Lost: The number of lost subscribers per selected period

πŸ‘‰ You can observe the overall growth of your subscriber base over time, as well as identify trends or patterns in subscriber activity, such as days with significant gains or losses in subscribers. This information is valuable for understanding the impact of your content and promotional efforts on your audience engagement.

Subscribers by Country

This chart shows the distribution of your YouTube channel's subscribers by country. Each segment represents the number of subscribers from a specific country, allowing you to see where your audience is located and identify key geographic markets.


Impressions and Views

Impressions

This chart displays the total number of impressions for the entire YouTube channel over the selected period. Each data point represents the number of times your videos were shown to viewers on YouTube.

πŸ‘‰ This helps you understand how often your content is being presented to potential viewers, providing insight into your channel's visibility and reach over time.

Views

This chart displays your YouTube channel's total number of views over the selected period. Each data point represents the number of times viewers watched your videos during a specific day within that period.
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πŸ‘‰ This allows you to track the performance and popularity of your content, providing insights into audience engagement and viewing trends over the chosen timeframe.

Impressions by Country

This chart displays the number of impressions your YouTube channel received, broken down by country, over the selected period. Each segment represents the number of times your videos were shown to viewers in a specific country during that timeframe.

πŸ‘‰ This helps you understand the geographic distribution of your audience and identify key markets where your content is most visible.

Impressions by Traffic Source Type

This chart displays the number of impressions your YouTube channel received, categorized by traffic source type, over the selected period. The results in the chart represent different ways viewers discovered your content:

  • Shorts: Impressions generated from YouTube Shorts, short-form vertical videos.

  • Advertising: Impressions from paid advertising campaigns.

  • External URL: Impressions from viewers clicking on links to your videos from external websites.

  • YT: Search: Impressions from viewers finding your videos through YouTube search results.

  • Playlist: Impressions from viewers watching your videos within playlists on YouTube.

  • Notifications: Impressions from viewers who received notifications about your new uploads or live streams.

  • Related Video: Impressions from viewers who discovered your videos while watching other related content on YouTube.
    ​End Screen: Impressions generated from viewers interacting with end screens at the conclusion of your videos.

  • Hashtags: Impressions from viewers who discovered your videos through hashtags on YouTube.

  • Sound Page: Impressions from viewers who discovered your videos while browsing sound pages on YouTube.

  • No Link (Other): Impressions from viewers who discovered your videos through other sources not covered by the listed categories.

  • YouTube Channel: Impressions from viewers who discovered your videos by visiting your YouTube channel directly.

  • YouTube Other Page: Impressions from viewers who discovered your videos on other pages within YouTube that are not specifically categorized in the listed sources.

πŸ‘‰ Understanding the distribution of impressions across these traffic sources helps you evaluate the effectiveness of different discovery methods and refine your content promotion strategies accordingly.

Impressions by Device

This chart illustrates the distribution of impressions your YouTube channel received across different devices over the selected period. Each segment represents the number of impressions generated by viewers using different devices to access your content, such as smartphones, tablets, computers, and smart TVs.

πŸ‘‰ Understanding the breakdown of impressions by device allows you to optimize your content for the devices preferred by your audience and tailor your content strategy accordingly.


Interactions & Videos

Interactions

This chart provides a breakdown of the interactions your YouTube channel received over the selected period, categorized into Likes, Shares, Dislikes, and Comments.

Each category represents a specific type of engagement from viewers:

  • Likes: The number of times viewers liked your videos.

  • Shares: The number of times viewers shared your videos with others.

  • Dislikes: The number of times viewers disliked your videos.

  • Comments: The number of comments left by viewers on your videos.

πŸ‘‰ By analyzing these interaction metrics, you can gain insights into how viewers engage with your content, measure audience sentiment, and identify areas for improvement or content optimization.

Estimated Minutes Watched

This chart provides an overview of the estimated total watch time for your YouTube channel over the selected period.

Estimated time watched represents the total duration of time viewers spent watching your videos during the specified timeframe. It is calculated by summing the watch time of all individual video views across your channel.

πŸ‘‰ This helps you assess the overall engagement and viewership of your content. It provides valuable insights into audience behavior and content performance, allowing you to identify trends, measure the effectiveness of your video content, and make informed decisions to optimize your channel strategy.

Sharing on Social Platforms

This chart provides a detailed breakdown of sharing activities for your YouTube channel across various social platforms over the selected period. Each sharing activity is categorized by platform and includes the following information:

  • Platform: The social platform where the sharing activity occurred, such as by Copy & Paste, Email, Pinterest, Embed, Tumbler, Reddit, Twitter/X, Facebook Messenger, Snapchat, Samsung Messages, Direct Syste, Activity Dialog, WhatsApp, and Other
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  • Number of Shares: The total number of shares attributed to each platform during the specified timeframe.
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  • Percentage: The proportion of shares attributed to each platform, expressed as a percentage of the total shares.

πŸ‘‰ By analyzing this data, you can gain valuable insights into how your content is being shared across different social platforms, identify popular sharing channels among your audience, and tailor your social media strategy accordingly to maximize reach and engagement.

Interactions by Country

This chart provides an overview of interactions on your YouTube channel broken down by country over the selected period. Each segment represents the total number of interactions recorded for viewers from a specific country.

πŸ‘‰ This helps you understand where your audience is most active and allows you to tailor your content or engagement strategies to specific regions for improved audience interaction and channel growth.

Videos

This table presents an overview of all published videos for the selected period on your YouTube channel. It provides key metrics for each video, including:

  • Estimated Minutes Watched: The total amount of time viewers spent watching each video.

  • Views: The number of times each video was viewed by viewers.

  • Likes: The number of likes received on each video.

  • Dislikes: The number of dislikes received on each video.

  • Subscribers Gained: The number of new subscribers gained as a result of each video.

You can filter the table based on these metrics and Scheduler labels to analyze video performance and identify trends.

πŸ‘‰ This allows you to understand which videos resonate with your audience, measure engagement levels, and optimize your content strategy for improved channel growth and viewer satisfaction.

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